digital marketing channels

Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced the launch of its Omnichannel Offers and Promotions Management Platform. The Offers and Promotions feature will allow brands to generate unique 1:1 codes that can be attached to a text message offer, receipt-printed promotion, or existing marketing channels external to Recurrency. This allows brands to “turn and burn” codes that tie the consumer’s unique identity directly to redemptions. This brings the power that…

Online travel and hospitality represent one of the most competitive and sophisticated markets in the world. However, until recently, one of the fastest-growing digital marketing channels in the travel industry—metasearch—was lagging behind other channels when it came to the data revolution that has taken hold within the broader marketing world. That’s changing fast, and the shift represents a fundamental sea change in how travel marketers must manage and optimize their online budgets. Across the rest of the digital…