digital marketing

Many enterprise marketers view cybersecurity as someone else’s job. On the surface, this may be true. Enterprise cyber defense is largely an IT-led strategy, whereas marketing is responsible for the brand and company image. That said,…
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One of the largest names in banking, JPMorgan Chase, got really smart about programmatic advertising last year. They realized that only 3% of websites they were placing ads on were leading to activity beyond impressions. They were spending…
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Adobe's 2018 Digital Trends Report Found That Globally, Top-Performing Companies Are More Than Twice as Likely to Be Using AI for Marketing Adobe and Econsultancy have released the Digital Intelligence Briefing: 2018 Digital Trends…
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Email AMPed-up It’s rare when something stirs up the attention of both email marketers and the tech community at large, but AMP for Gmail did just that. Seems there’s power in the Google name. Ever since the internet giant announced its…
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Throughout Its Partnership, R2i Has Been Honored with Numerous Awards for Acquia Website Design and Development Including Partner Site of the Year R2i is an independent digital marketing agency that has recently earned Preferred Level…
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To gate or not to gate, that is the question. It’s an argument as old as time. Or at least as old as digital marketing. For many years, the standard arrangement between companies and prospects was that companies would give you a valuable…
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InteractiveUX leverages machine learning and NLP to deliver personalized and efficient digital marketing campaigns XCEL Corp launched InteractiveUX, an Artificial Intelligence, and Predictive Analysis Digital Marketing Platform to enable…
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"In a world where there is so much parity –– product, price, skills –– the repertoire and culture you build within your team will determine success or mediocrity."On Marketing Technology MTS: Tell us a little bit about your role and…
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XDBS Corporation announces the expansion of its B2B marketing with the addition of digital marketing services. Working with B2B and regional businesses with focused needs, XDBS will leverage its strong capabilities across integrated…
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