Rakuten Marketing Announces Participation at the 2018 IRCE

Rakuten Marketing Announces Participation at the 2018 Internet Retailer Conference & Expo

Executives From Rakuten Marketing Will be Advancing Digital Marketing & Advertising Industry, Meeting with Leading Global Brands at 2018 IRCE

Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven marketing, announced participation in this year’s 14th annual Internet Retailer Conference & Exposition (IRCE), the flagship and largest event of the eCommerce industry. Taking place June 5-8, 2018 at McCormick Place West in downtown Chicago, this year’s conference will host over 10,000 top leaders, executives and marketers in retail and eCommerce. The four-­day event is a one-­stop shop for eCommerce business needs, featuring compelling programming and presentations matched by the very latest products and services from over 600 major solution providers, including Rakuten Marketing.

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The Rakuten Marketing team of industry thought-leaders and online marketing professionals are attending IRCE to meet with marketing executives, leading retail brands and high profile publishers. According to Danny Kourianos, SVP, Marketing, Rakuten Marketing, “Attendance at IRCE underscores Rakuten Marketing and Rakuten’s dedication to helping retailers and eCommerce brands innovate and deliver superior online ad performance. Through our award-winning solutions, we are reshaping online marketing strategies and driving best practices for profitable ad performance. We are extremely excited to participate in this year’s event and even more excited to meet with the many global retail brands in attendance.”

Also Read: Rakuten Marketing Launches New Consent Management Platform

Arming Market-Leading Brands with Digital Marketing Solutions to Ensure Performance

A recognized industry leader, Rakuten Marketing is ahead in an industry undergoing radical technology, economic and regulatory changes. The company is at the forefront of the EU-led General Data Protection Regulation (GDPR) and an innovative thought-leader and technology provider of Artificial Intelligence (AI) and Machine Learning (ML), as noted in the Forbes audit of top employers hiring AI talent. At Booth #1201, Rakuten Marketing will feature top executives who will be on hand to discuss pressing industry topics, including the aforementioned GDPR, AI and ML; and highlight its latest technology innovations helping global brands develop deeper, more meaningful and long-term profitable consumer relationships. Team leads will also engage with global brands to share thoughts and recommendations on award-winning campaign strategies; appropriate and profitable use of data in campaign delivery; regulatory engagement; and technology deployment. Representatives will also be in-booth to provide solution demos throughout IRCE.

Recommended Read: Rakuten Marketing Survey: Global Organizations Anticipate 26 Percent Marketing Budget Loss in 2018

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