Digital Out-of-Home

Company’s momentum reflects shifts in consumer behavior and a trend toward tighter consumer privacy Adomni, the leading programmatic digital out-of-home advertising planning and buying platform, today announced significant…
Read More...

Vistar becomes first DOOH programmatic platform to offer Comscore's activation audiences Comscore, a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and…
Read More...

85% of advertising executives have shifted their focus towards ethical standards in DOOH advertising The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from …
Read More...

New partnership enables more advertisers to create programmatic digital out of home campaigns at landmark destinations across the U.S. VIOOH, the leading global digital out of home (DOOH) marketplace, announced a new partnership with…
Read More...

Mark Putrino, a Chartered Market Technician, is sharing his weekly winning trade ideas. Alfi's software improves performance of programmatic digital media spend Programmatic advertising set to surpass $150 billion by end of…
Read More...

Bulk of Increased DOOH Ad Spend to Come from Traditional Television, Newspaper and Online Advertising Budgets Expenditure on Digital Out of Home (DOOH) advertising in the U.S. was expected to represent about 36% of the total spent on out…
Read More...

Benefits of DOOH advertising likely to see the biggest influences are ‘added variety’ and ‘increased opportunity for campaign relevance’ In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend,…
Read More...

Alfi's software improves performance of programmatic digital media spend Programmatic advertising set to surpass $150 billion by end of 2021 Alfi, Inc, an AI enterprise SaaS platform company, today announced it has partnered with…
Read More...

65% of Advertising Executives Believe Market will be Worth between US$50 Billion and US$55 Billion by 2026, While 30% Expect it to Surpass US$55 Billion  Seventy-four percent of global senior advertising executives strongly believe…
Read More...

Independent Out of Home (OOH) media specialist Talon is rolling out a new connected video offering that unifies over-the-top (OTT) and digital out-of-home (DOOH) advertising. As such, Talon is joining forces with MadHive to connect…
Read More...

Demand side platforms (DSPs) are the lynchpin of programmatic media buying, providing an automated and data-driven way for media traders to purchase digital ad space.  As the interface between media buyers and sellers, DSPs act as the first…
Read More...

The market was estimated to be worth $41.06 billion in 2020 (2) 65% of advertising executives believe the market will be worth between $50 billion and $55 billion by 2026 30% expect it to be worth more than $55…
Read More...

New offering available through Verizon Media’s omnichannel DSP provides all-in-one platform for DOOH forecasting, re-engagement, & first-party measurement Verizon Media today announced the launch of their full funnel Digital…
Read More...

New memberships with leading OOH organizations reinforce Comscore's mission to track consumers across all screens Out-of-home (OOH) advertising remains a vital part of building brand awareness and plays an increasingly important role in…
Read More...

Companies integrate product streams to offer B2B marketers the ability to attribute Bombora Company Surge® to programmatic DOOH exposure Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, has…
Read More...

ZetaDisplay AB (publ) expands its cloud based Digital Signage software platform with Digital Out of Home (DOOH) functionality. The launch represents the second step of the Group’s software platform strategy communicated during November last…
Read More...

ReachTV, the live streaming entertainment network that shares authentic stories with tastemakers of the world announced that the company has selected The People Platform to deliver its audience estimates and connect directly with ReachTV…
Read More...

Collaboration With Vistar Media and Place Exchange Amplifies Convergence of Digital Media Channels Amobee, the global advertising technology company reinventing advertising for the converging world, announced a significant enhancement to…
Read More...

Lightbox OOH Video Network, a leading digital out-of-home media company, announced the launch of a managed service partnership with WeWork that brings 300 locations into its network. The partnership will leverage WeWork environments for…
Read More...

The challenge of Out of Home has always been to use data effectively when planning their campaigns. With the rapid adoption of Digital Out of Home, technology companies have also developed tools to allow advertisers to treat their OOH…
Read More...