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digital touchpoints

Mobile CX Trends: Time for Marketers to Press for More Control

To Deliver Hyper-Personalized Experiences At Scale, Mobile Is The Go-To Space For Marketers. Customer Experience (CX) is the top priority for brand marketers in the digital age. While IoT, social, video, omnichannel messaging, automation, and data continue to showcase their importance in a modern CMO’s stack, CX could be the differentiator to add that sophisticated touch to omnichannel marketing campaigns. To deliver hyper-personalized experiences at scale, mobile is the go-to space for marketers. Mobile offers the…

Monetate Intelligent Personalization Engine Unveiled to Drive Cross-Channel CX

The Monetate Intelligent Personalization Engine Makes It Easy to Test and Optimize, Segment and Target, and Even Create True 1-To-1 Experiences Leading optimization and personalization platform, Monetate, has announced enhancements to the Monetate Intelligent Personalization Engine, which enables brands to drive previously impossible real-time, cross-channel custom use cases in personalization, driven by enhanced customer data. These new capabilities are made possible by The Engine’s open architecture, which allows…