Browsing Tag

direct marketing

Merkle Appoints Erin Hutchinson as Global Chief Marketing and Communications Officer

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Erin Hutchinson to Global Chief Marketing and Communications Officer. In this role, Hutchinson will focus on driving growth for dentsu’s Customer Experience Management (CXM) service line through the alignment of regional marketing and communications teams. A 19-year Merkle veteran, Hutchinson has held various marketing leadership roles within the organization, most recently CMO of Merkle Americas.…

Mike Parker Joins IWCO Direct as Chief Marketing & Solutions Officer

IWCO Direct, a leading provider of data-driven direct marketing solutions, announced that Mike Parker has joined the company as Chief Marketing & Solutions Officer. "Mike Parker is a recognized thought leader and has been an innovator in omnichannel marketing for more than 20 years. His extensive skills and experience make him an exceptional choice to lead the growth and expansion of our business at this time," said John Ashe, CEO of IWCO Direct. "We are excited to share Mike's creativity and vision as we continue to…

MoneyMailerUSA Acquires The Inside Coup

MoneyMailerUSA, Inc., a Local Marketing Solutions Group Inc. company, has acquired the assets of The Inside Coup, an advertising publisher of a hyper-local, direct mail magazine and digital platform impacting small business growth. The acquisition expands the national distribution footprint of Money Mailer, a 40-year leader in full-service direct marketing and national distributor of local savings and deals, in the mid-atlantic, southeast, and desert southwest markets. Marketing Technology News: Verizon Media Study: 60% of…

Quad Launches Innovative Direct Marketing Platform to Disrupt Industry

Quad/Graphics, Inc. announced the launch of its Quad Direct Marketing Exchange (QDMX) – a platform that delivers entirely personalized direct marketing campaigns at a fraction of the cost and at a greater speed to market. An industry first, QDMX helps marketers mitigate the impact of rising postage costs and navigate ongoing economic uncertainty through a suite of solutions that integrates sophisticated data application, innovative direct mail production, and streamlined mailing. “For years there has been a feeling among…

Moore Announces Bryan Lank Appointed as Chief Business Development Officer

Moore, a leading provider of performance-driven marketing solutions, announces the expansion of its leadership team with the promotion of Bryan Lank to chief business development officer. Lank has led winning sales and customer-focused teams serving the nonprofit community for more than 30 years, including the last 17 years as part of Moore. Prior to taking the position, Lank was president of ResourceOne Fundraising Group, a Moore company and full-service direct marketing agency. During his tenure ResourceOne Fundraising…

Infogroup Strengthens Its Consumer Data Lead with Speedeon Data

New data on life events makes Infogroup's predictive data even more powerful Marketers will have a stronger sense of what their targets are ready to buy and when, thanks to a partnership announced today by Infogroup, a leading provider of data and data-driven intelligence solutions. Infogroup will enhance its industry-leading consumer data offerings with powerful life event data from Speedeon Data, a leading direct marketing and data solutions provider. Speedeon, which builds high-performance audiences through…

MTN Consulting, Inc. Recognized for Exceptional 2019

Miami-based sales company outperforms competition to earn Campaign Cup MTN Consulting, Inc., a direct marketing and sales company headquartered in Miami, recently announced it was recognized for outstanding results achieved on behalf of a leading telecommunications client during 2019. The firm received the coveted Campaign Cup, a trophy presented to the top performer nationwide among offices participating in the same campaign. Marketing Technology News: IDTechEx Research on Virtual Reality: To Be or Not to Be MTN…

Coast, Inc. Earns National Award

Chicago-area marketing firm recognized for outstanding annual performance Direct marketing and sales company Coast, Inc. recently announced it has been recognized for exceptional annual results achieved on behalf of a leading energy client during 2019. Coast, Inc., headquartered in Lombard, Illinois, received the prestigious Campaign Cup for finishing first nationally based on sales and quality metrics compared with all offices involved in the same campaign. Marketing Technology News: Eros Now First Partners with…

NOViiX Acquisitions, Inc. Earns First Campaign Cup

New Brunswick marketing firm recognized for outstanding annual performance NOViiX Acquisitions, Inc., a Canadian sales and marketing company based in Saint John, New Brunswick, recently announced it received a national award for exceptional results achieved on behalf of a leading telecommunications client during 2019. For the first time in company history, NOViiX Acquisitions, Inc. received the Campaign Cup, a national honor determined by comparing sales and quality metrics of all offices participating in the same…

Established Email Marketing Company, Site Impact, Appoints First Female President

A fresh outlook with a focus on product Industry-leading email marketing company, Site Impact has appointed Jennifer Gressman as President, marking the first time in 10 years a woman is behind the wheel of the company in a C-Level role. Gressman will join Vinu Nagapoollay (Chief Technology Officer) and Aaron Solomon (Chief Financial Officer) as a top executive overseeing day to day operations, sales and revenue growth, business development and product rollouts as the company heads into a year projected for upward…

Response Media Achieves Top Marketing Agency Recognition

Atlanta's Response Media has been named to Agency Spotter's Top Marketing Agencies list for 2020.  For the third consecutive year, Response Media ranked in the top tier of 3,400 marketing agencies worldwide.  Agency Spotter, the ratings and review authority, takes a look at marketing agencies across marketing strategy, experiential marketing, promotions, shopper marketing, influencer marketing, multi-cultural marketing, word of mouth marketing, events, direct marketing, content marketing, search (SEO and SEM), and marketing…

TechBytes with Vanessa Cartwright, Chief Client Success Officer at Astound Commerce

Could you you tell us about your journey into digital commerce and your role at Astound Commerce? I cut my career-teeth in the world of book clubs and direct marketing in the UK, just as Amazon began its own journey, seismically disrupting not just publishing, but every vertical it took on. Direct Marketing is the precursor to digital commerce, founded upon the principles of using customer data to build highly targeted engagement strategies, driving transactions and measurable, profitable long-term relationships. However,…

TechBytes with Brad Danaher, Director of TV Services at Experian Marketing Services

Tell us about your role and the team/technology you handle at Experian. Experian has a background in direct mail and realized that addressable TV was just direct mail applied to TV. Thus, my role is to help companies use advanced segmentation in the TV ecosystem. It’s no secret that people have shifted the way they consume video – relying less on traditional TV and more on streaming services and mobile devices. However, TV remains a viable option for brands to reach their best customers, but they need more advanced data…

Xpressdocs Acquires Amazing Mail, Expands Direct Mail API Capabilities

Xpressdocs Partners, Ltd, a Texas based provider of tech-enabled direct marketing and brand management solutions announced the acquisition of Amazingmail, an Arizona based provider of direct mail solutions. This acquisition, under which Amazingmail will operate as a 100% owned subsidiary of Xpressdocs, brings together two industry leaders specializing in high quality product offerings and cutting-edge marketing solutions.  The complementary nature of the companies' service offerings creates numerous opportunities for…

Stop Overlooking the Upper Funnel

If you market products or services that have a long consideration cycle, chances are your efforts are focused on the bottom of the funnel. In B2B marketing and direct marketing for high-ticket items, ROI is usually the most important metric, so marketers tend to focus on getting those leads into the CRM and over to sales. After all, the faster those leads are generated and closed, the better the numbers look. As a result, getting budget approval for top-of-funnel awareness efforts can be especially challenging. Most…

Email Is Hard – Here’s How To Make It Easier

According to Ensighten, 62% of marketers say they often feel overwhelmed by the sheer volume of information that’s coming at them from all directions. On the flip side, segmented and targeted emails generate 58% of all revenue (Direct Marketing Association). If marketers have the data they need to send personalized emails that drive engagement and results, why aren’t more brands actually doing it? It’s not that marketers don’t want be better at email marketing, they’re just busy. As we discovered through conversations at…