As one of the biggest and high-value digital marketing conferences out there, DMEXCO this year did not disappoint. It delivered …
TechBytes with Todd Bowman, Director, SEM and Feeds, Merkle
Todd Bowman Director, SEM and Feeds, Merkle The industry now has access to more location data than ever before through …
TechBytes with Vaughan Denny, EMEA Sales, IPONWEB
Vaughan Denny EMEA Sales at IPONWEB Every year, we hear about agencies pulling out of Dmexco to save money. We …
What We Learned at DMEXCO 2018: Wedding Running Shoes and Dating Your Customer
We looked forward to DMEXCO 2018 in Cologne, Germany, with special excitement. Not only does Europe’s largest marketing conference take …
Connected TV for CTV: Fresh Insights from DMEXCO 2018
Over 40,000 visitors and 1,000+ global ad tech industry leaders gathered in Cologne for DMEXCO 2018, so the place was literally brimming with …
Top 5 Mobile Ad Tech Trends at DMEXCO 2018
The digital economy is evolving at breakneck speed and DMEXCO, which took place in Cologne on September 12 and 13, …
Interview with Kai Henniges, CEO and Co-Founder, video intelligence
"Marketers shouldn’t expect to be driving immediate sales from video, but expect to raise awareness and educate. Using it to …
Interview with Barry Adams, General Manager, BidSwitch
"The lack of transparency makes performance and ROI incredibly difficult to measure and growth difficult to achieve in any ongoing …
Interview with Erwin Bos, Director of Sales, Europe, Tapjoy
"Apps offer so many better and more inventive ways to integrate ads natively into the app experience, as opposed to …
Interview with Giuseppe Caltabiano, Head of Content Strategy, EMEA & APAC, Contently
"The modern customer experiences content that brands have aimed toward them, based on a complex profile of their habits, preferred …