DOOH

The Trade Desk is first-to-market omnichannel DSP to support audio out-of-home through partnership with Vistar Media Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced the…
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Mark Putrino, a Chartered Market Technician, is sharing his weekly winning trade ideas. Alfi's software improves performance of programmatic digital media spend Programmatic advertising set to surpass $150 billion by end of…
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Bulk of Increased DOOH Ad Spend to Come from Traditional Television, Newspaper and Online Advertising Budgets Expenditure on Digital Out of Home (DOOH) advertising in the U.S. was expected to represent about 36% of the total spent on out…
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Leading mobile advertising platform also experiences over 80% OM SDK opt-in rate on MFX Exchange, improving measurement capabilities for clients MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today announced it…
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Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) one…
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Benefits of DOOH advertising likely to see the biggest influences are ‘added variety’ and ‘increased opportunity for campaign relevance’ In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend,…
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Global out-of-home ad spend, including all digital, traditional and ambient media, declined 13.3% to $51.63 billion in 2020, driven down by the deep impact of COVID-19, but global OOH revenues are projected to rise 6.6% in 2021 and post…
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Mobile-first marketing platform rebrands to reflect growth into cross-channel specialist for media and insights Mobile-first marketing company TabMo is to adopt the name of its proprietary technology Hawk to signify the influence of its…
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Alfi's software improves performance of programmatic digital media spend Programmatic advertising set to surpass $150 billion by end of 2021 Alfi, Inc, an AI enterprise SaaS platform company, today announced it has partnered with…
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65% of Advertising Executives Believe Market will be Worth between US$50 Billion and US$55 Billion by 2026, While 30% Expect it to Surpass US$55 Billion  Seventy-four percent of global senior advertising executives strongly believe…
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Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with Captivate, North America's leading location-based digital video network, to provide reporting from Comscore's fast-growing digital…
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The partnership will enable The Trade Desk advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via Solimar through the Hivestack SSP Hivestack, the global ad tech leader in programmatic digital…
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Demand side platforms (DSPs) are the lynchpin of programmatic media buying, providing an automated and data-driven way for media traders to purchase digital ad space.  As the interface between media buyers and sellers, DSPs act as the first…
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Global Ad-Tech Company Continues Expanding Industry-Leading Capabilities with New Acquisition MobileFuse, one of the largest end-to-end in-app, DOOH and CTV advertising platforms, today announced it has acquired certain assets, platforms…
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The market was estimated to be worth $41.06 billion in 2020 (2) 65% of advertising executives believe the market will be worth between $50 billion and $55 billion by 2026 30% expect it to be worth more than $55…
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Three-Quarters of 25-34 Years-Old Americans Expect to Be Guided by OOH Ads Featuring Back to School Sales & Discounts Back to school means back to normal, and 53 percent of Americans say out of home (OOH) advertising is playing a role…
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DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, announced speakers and agenda for its first ever Consumer Packaged Goods (CPG) Digital…
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Companies integrate product streams to offer B2B marketers the ability to attribute Bombora Company Surge® to programmatic DOOH exposure Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, has…
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Kochava Foundry Delivers AdTech’s Need For Customized Analytics Services Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced a new strategic services division within the…
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The 6 adtech leaders include Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media. They join forces to deliver parameters for defining programmatic DOOH inventory. Ensuring a mutual understanding between the DOOH buyer…
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