DOOH

The market was estimated to be worth $41.06 billion in 2020 (2) 65% of advertising executives believe the market will be worth between $50 billion and $55 billion by 2026 30% expect it to be worth more than $55…
Read More...

Three-Quarters of 25-34 Years-Old Americans Expect to Be Guided by OOH Ads Featuring Back to School Sales & Discounts Back to school means back to normal, and 53 percent of Americans say out of home (OOH) advertising is playing a role…
Read More...

DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, announced speakers and agenda for its first ever Consumer Packaged Goods (CPG) Digital…
Read More...

Companies integrate product streams to offer B2B marketers the ability to attribute Bombora Company Surge® to programmatic DOOH exposure Hivestack, the global adtech leader in programmatic digital out-of-home (DOOH) advertising, has…
Read More...

Kochava Foundry Delivers AdTech’s Need For Customized Analytics Services Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced a new strategic services division within the…
Read More...

The 6 adtech leaders include Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media. They join forces to deliver parameters for defining programmatic DOOH inventory. Ensuring a mutual understanding between the DOOH buyer…
Read More...

Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have rapidly adopted and benefited from DOOH as a new way to…
Read More...

In a move to unify and offer transparency in the world of Digital Out of Home (DOOH), VIOOH, a leading global marketplace and TPS Engage, the performance driven self-service DOOH Demand Side Platform, have announced a strategic…
Read More...

Partnership with Vibenomics extends AOOH offering to reach in-store retailers at the point-of-purchase Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding…
Read More...

Leading segments now available for consumer targeting in the physical world Vistar Media, the leading global provider of software for digital out-of-home (DOOH), has partnered with Adsquare, the real-time data exchange, to extend…
Read More...

Newly Appointed Role Expands Leadership Team Focused On Global Expansion Hivestack, a global ad tech leader in digital out-of-home (DOOH), announced the appointment of global marketing strategist Nikki Hawke to the position of Chief…
Read More...

Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to launch the first real-time bidding open exchange for out-of-home advertising (OOH). This…
Read More...

Westpac Group announced it has partnered with Verizon Media’s Omnichannel DSP across its entire brand portfolio including Westpac Bank, St George Bank, Bank of Melbourne and Bank of South Australia. The new partnership gives Westpac Group…
Read More...

Leading digital media company partners with the nation’s largest amusement vending operator, expanding Digital-Out-of-Home Media platform at point of sale to drive awareness for brands and new revenue streams for retailers Nearly 90% of…
Read More...

Bringing connectivity, content and customization to the Golf Course  Verizon Media has partnered with Shark Experience presented by Verizon and Edison Interactive to expand its digital out-of-home (DOOH) footprint and enable advertisers to…
Read More...

One Social’s visibility and control will revolutionise content delivery to social media at scale Officially launching, One Social is Adstream’s social media flagship application. The breakthrough technology will transform the way brands,…
Read More...

"As brands look to build stronger integrated campaigns, pairing mobile with OOH and DOOH is a powerful way to increase reach, engagement, store visits and sales." Tell us about your role at Billups. What inspired you to found the…
Read More...

Quividi, the world’s #1 audience and campaign intelligence platform for digital out-of-home (DOOH), announced a partnership with Vistar Media, the leading global provider of programmatic technology for DOOH. Quividi’s audience analytics…
Read More...

MG Motor UK has become the first automotive manufacturer to champion in-game advertising in real-time. Working with leading native in-game advertising provider Bidstack and digital marketing and media agency, tmwi has allowed MG to feature…
Read More...

New deal with VIOOH brings JCDecaux digital out-of-home inventory into Verizon Media’s DSP Today, Verizon Media has partnered with digital out of home (OOH) marketplace, VIOOH. This deal provides Verizon Media’s demand-side platform…
Read More...