DOOH

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from DealSignal, Scoop, Enjoy Inc., LG Electronics,  and IRI. DealSignal Introduces CRM Data Health for…
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Alliance Provides Marketers Accurate, Fast Reporting on the Efficacy of Digital Out-of-Home Ads IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and Vistar Media, the leading…
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Today’s Advertising and Marketing industry model is focused on serving large enterprises. But with small- and medium-sized businesses (SMBs) making up 99% of all private sector businesses in the US, this model neglects companies that…
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This July, IAB Europe published the latest edition of its AdEx Benchmark report, which provides facts and figures about the health of the region’s Digital Advertising market in 2018. Since 2008, the study has mapped a trend of sustained…
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Programmatic is more profitable than ever before and yet your programmatic team is most likely losing you money. Let me explain: Programmatic is a hot commodity. Last month, Emarketer reported that programmatic will account for $59.5…
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Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising as soon as they can. A quarter of the U.S. internet users block ads completely. Seeing these statistics, it’s not surprising that brands…
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dataxu, the leading global software provider for marketing professionals, has announced a partnership with Aircast to offer Southeast Asia’s first ever programmatic digital out-of-home (DOOH) media inventory for brands and agencies in the…
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Newly Updated Digital Out-Of-Home Platform Includes Insights into Audience Behavior to Deliver Targeted and Effective Campaign Results Adomni, an open online platform to find and buy digital out-of-home (DOOH) advertising, announced a…
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The PerceptIn Intelligent Viewer Tracking Module Enables Advertisers and Brands to Create Robust In-Store Customer Profiles and Improve the Effectiveness of Their Digital out of Home Advertising PerceptIn, a world-class full-stack visual…
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Lemma Technologies, the leader in Digital Out of Home (DOOH) Advertising, focused on developing programmatic and data-driven advertising solutions is proud to announce Anand Das as an Advisor on their board. Anand is an entrepreneur,…
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For Marketers, This Partnership Is Enablement of Better Ad Targeting Through Omnichannel Capabilities Netmining’s data-driven targeting solution now joins forces with Vistar’s Digital Out-of-home (DOOH) to provide best-in-breed media…
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Adelphic Continues to Expand Reach and Add Features Across Its Digital Out-Of-Home Offering with New Formats and Foot Traffic Attribution Capabilities Adelphic, a Viant subscription-based self-service platform for cross-channel…
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Verve, the leading mobile platform for location-powered programmatic video and display marketing,  announces its exclusive partnership with Accretive Media, a programmatic digital out-of-home (DOOH) advertising platform. The partnership…
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Vistar Deal Discovery Offers the Marketplace a Powerful New Open Platform That Directly Connects Media Buyers and OOH Sellers Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced the launch of the…
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The New Certified Partner Program Allows Marketing Professionals to Create Digital Billboard Ads for Their Clients While Earning a Commission on Every Campaign AdSemble, a leading online marketplace for digital out of home advertising,…
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According to Matt Fanelli of MNI Targeted Media, Ad Fraud Would Continue to Be an Issue Across the Digital Landscape Historically, the advertising industry has always at the forefront of innovation. To understand how  marketing and…
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Enplay, MDC Media Partners OOH Unit, Signs on As Launch Partner  Adelphic, a Viant people-based, self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory to its…
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