Doug Winter

Percolate Evaluated Based on its Ability to Execute and Completeness of Vision Seismic, the sales enablement leader and world’s most powerful storytelling platform, today announced Percolate, the marketing orchestration company acquired by Seismic in November 2019, has been named a Leader in the 2020 Gartner Magic Quadrant for Content Marketing Platforms. This is the third consecutive year Percolate has been recognized as a Leader for its completeness of vision and ability to execute. “I’m proud Percolate has been…

Using Content Orchestration Platform's combined offering, Seismic will provide marketers unprecedented ability to produce and deliver compelling content at enterprise scale across every channel and customer-facing team Sales Enablement platform, Seismic has announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey…

Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales and marketing enablement, and Outreach, the leading sales engagement platform, announced a robust product integration that will grant sellers access to hyper-relevant content from Seismic within Outreach email templates and sequences. Sellers and marketers can now gain engagement data from whichever platform a seller chooses to access and send content best suited for that…

The State of Enterprise Sales Enablement, 2019 Reveals How Organizations Can Improve B2B Sales Enablement Success Amid Buyers’ Increasingly High Expectations Only one in five organizations are effective at personalizing content at-scale, despite personalization being the top success factor for customer and prospect engagement, according to a July 2019 Seismic-commissioned study conducted by Forrester Consulting. The State of Enterprise Sales Enablement, 2019 uncovered that asset personalization, data-driven insights, and…

Company Leads Sales Enablement Adoption for a Decade Seismic, the recognized leader in sales and marketing enablement, announced GLORY, a global leader in cash technology solutions, has experienced ten years of sales enablement success. "It's an honor to get to work with visionary companies like Glory that have helped shape and define sales enablement through ten years of successful adoption," said Doug Winter, CEO and Co-Founder of Seismic. "Evidenced by their global growth, scale, and category leadership, it's clearly…

Participation at Microsoft's Business Applications Summit, Microsoft Ready, and Microsoft Inspire Shows Companies' Deep Product Integrations & Efforts to Advance the Sales Enablement Category Seismic, a recognized leader in sales and marketing enablement, announced its participation at upcoming Microsoft events that will showcase the continued success of Seismic's collaboration with Microsoft, demonstrate Seismic integrations across several Microsoft cloud offerings, and support companies' widespread adoption of sales…

Veteran With 25+ Years of Experience Joins Seismic Leadership Team Following Financial Services Industry Momentum Seismic, the recognized leader in sales and marketing enablement, announced William (Bill) Finnegan as its managing director, financial services marketing. Finnegan will be responsible for leading Seismic's go-to-market efforts globally within financial services, for which Seismic has more than 225 customers. Finnegan will focus on expanding Seismic's foothold in three sectors in which Seismic has…

Growth Spurred by 130 Percent Retention and Accelerated Overseas Momentum Seismic, the recognized leader in sales and marketing enablement, announced that the company exited 2018 with a run rate in excess of $100 million. Strong customer satisfaction and success with the product played a major factor in continued growth, with Seismic also reporting 130 percent customer retention to end 2018. "Crossing $100 million in revenue is a significant moment in any software company's history. Being the first sales enablement…

Microsoft Chairman and Former Symantec CEO John W. Thompson to Join Seismic’s Board of Directors Seismic, a recognized leader in sales and marketing enablement, announced that it has closed a $100 million Series E round of funding. The round was led by Lightspeed Venture Partners and funds and accounts advised by T. Rowe Price Associates, Inc. Existing investors General Atlantic, JMI Equity, and Jackson Square Ventures also participated in the round. The round brings the total amount raised by Seismic to date to $179…

"Buyers want to be treated as individuals, to have a fully digital experience, and have seamless transitions as they move through their decision to purchase."What is the most exciting aspect of being a part of a cloud tech company? I’m thrilled that we’re seeing the marketplace realize how vital Sales Enablement technologies like ours are to their business and how much value customers are getting out of our product. For example, Guggenheim Partners and Seismic recently won a Gramercy Financial Content Marketing Award for…

Company Top-Ranked in Both Strategy and Current Offering Categories Seismic, the global leader in sales and marketing enablement,  announced that they have been recognized as a Leader by Forrester Research in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018. The report states that Seismic is an ideal fit for enterprises that seek a “best-in-class solution”. In addition, the report notes that Seismic’s recent acquisition of SAVO Group “signals that Seismic is looking to put more distance between the…

Seismic Announces Series of Product Updates Designed to Further Leverage the Platform’s Intelligence and Situational Awareness Capabilities Seismic has announced the launch of Seismic HomePage. Seismic HomePage is a situationally aware homepage that spotlights relevant information for each individual seller and recommends next steps based on what is likely to help them engage their unique set of buyers. The launch is one of multiple product announcements from the global leader in sales and marketing enablement -- all…

With SAVO Group's Acquisition, Seismic Customers Will Enjoy Accelerated Pace of Product Innovation and Additional Sales Enablement Expertise from New Combined Company Seismic, a global leader in sales and marketing enablement, has announced that it has signed a definitive agreement to acquire SAVO Group. The new agreement is combining two of the major global sales enablement brands. The acquisition extends Seismic’s position as the leading platform aligning sales and marketing teams to effectively engage buyers with the…

Elekta Saw Sales Content Adoption Rise 350 Percent After Implementing the Leading Sales and Marketing Enablement Solution This week, Seismic announced that their leading marketing and sales enablement solution has helped increase adoption of sales content by 350 percent at Elekta. Elekta is a leading innovator of equipment and software used to improve, prolong and save the lives of people with cancer and brain disorders. After Seismic helped break down silos between multiple sales and marketing departments across the…

The Stevie Awards are the World's Top Honors for Customer Service, Contact Center, Business Development and Sales Professionals Seismic, the leading global sales and marketing enablement solution, has announced that they have been presented with the Gold Stevie® Award in the Sales Enablement – New Version category at the 12th annual Stevie Awards for Sales & Customer Service. Read More: Fireside Chat with Shawn Schwegman At the time of this announcement, Doug Winter, Seismic co-founder and CEO, said,…