Seismic Appoints William Finnegan as Managing Director, Financial Services Marketing

Veteran With 25+ Years of Experience Joins Seismic Leadership Team Following Financial Services Industry Momentum


Seismic, the recognized leader in sales and marketing enablement, announced William (Bill) Finnegan as its managing director, financial services marketing. Finnegan will be responsible for leading Seismic’s go-to-market efforts globally within financial services, for which Seismic has more than 225 customers.

Finnegan will focus on expanding Seismic’s foothold in three sectors in which Seismic has seen critical momentum – asset management, wealth management and banking. Already, Seismic claims seven of the top 10 and 19 of the top 25 global asset management firms by AUM, as customers.

“Bill is joining Seismic during a period of tremendous technological change in the financial services industry,” said Doug Winter, CEO and co-founder, Seismic. “Through his decades of experience, including his time as CMO at a financial services firm, he has a deep understanding of the pain points, competitive pressures and opportunities that our target customers within financial services face today. Bill will be pivotal in our continued growth in the space, and I’m thrilled he’s on the team.”

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Prior to Seismic, Finnegan was chief marketing officer at AMG Funds, where he led marketing for a family of over 100 funds and SMAs managed by more than 35 independent and autonomous sub-advisers. He was credited with creating the company’s marketing methodologies, structures, and behaviors, as well as deploying new client engagement platforms and success metrics. Before AMG Funds, Finnegan was senior managing director of global retail marketing at MFS where he led the marketing strategy, content marketing and client engagement for MFS’ global retail marketing business.

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“Technology innovation is driving the future of customer engagement in financial services,” said Finnegan. “Throughout my time in the industry, and as someone that had experience with Seismic, it quickly became clear to me that Seismic is the leader in the sales enablement space. They really understand how to measure and execute quality customer engagements with content and data analytics at the center. Seismic has what it takes to partner with financial institutions throughout their complex digital transformation journey, and I’m looking forward to being part of it.”

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