Browsing Tag

DSPs

Mediavine Welcomes Linda Payson as VP of Product and Punhon Chan as VP of Engineering

Mediavine, the largest exclusive full-service ad management firm in the U.S., is pleased to welcome Linda Payson as VP of Product and Punhon Chan as VP of Engineering. Payson and Chan bring decades of ad tech experience to the Mediavine team. Marketing Technology News: Vericast Survey: How Deals Play a Role in Return to Pre-Pandemic Activities Payson brings a wealth of expertise in product management, business strategy, operations and client services. Her over 20-year tenure in ad tech includes senior leadership…

Comscore Expands Cookie-Free Audience Targeting Solutions for Europe, Adding B2B-Based Predictive Audiences

Comscore expands its Predictive Audiences solution to even more European markets and announces partnership with Eyeota Comscore is excited to announce the expansion of its Predictive Audiences capabilities across even more European markets, in addition to the current capabilities available in the UK and Germany. This first of its kind GDPR-friendly, cookie-free targeting capability enables advertisers to reach audiences based on granular consumer behaviors through privacy-friendly contextual signals based on B2B data.…

Why the Successful Deployment of SPO Is a Shared Responsibility Between DSPs, SSPs and Publishers

Another month, another acronym in the world of programmatic. SPO or supply path optimization is nothing new, but in times of heightened frugality, SPO is back in the hype-cycle, and for good reason!  As more dollars transact programmatically, and new formats trade via real-time bidding (RTB) for the first time, there’s no denying the efficiency, transparency, and scale programmatic provides. However, this gravitational pull can be a double edge sword for unsuspecting or unprepared advertisers. While some have come to…

How COVID-19 Has Coronated Digital the King of Healthcare Marketing

In many ways, the coronavirus pandemic has been different for each of us, but we’ve also shared many of the same experiences. I can confidently say that you, the reader, have most likely driven tens of miles to find basic commodities, celebrated holidays with extended family on Zoom, and binge-watched episodes of Tiger King. However, one place we know with certainty that you avoided at all costs was your doctor’s office. In a recent McKinsey report, 80% of physicians surveyed saw a drop in patient volumes, with 62%…

PubMatic Establishes Global Integration with LiveRamp on Identity Hub

Partnership Ensures Improved Omnichannel Addressability Across New Channels, Including Mobile In-App and Connected TV Premium digital technology company PubMatic announced its expanded partnership and global integration with LiveRamp. LiveRamp’s neutral, pseudonymous, people-based identifier will be available in Identity Hub, PubMatic’s Prebid-based identity management solution. Identity Hub is quickly becoming the market standard for publishers looking to seamlessly manage multiple identity solutions and maximize revenue.…

EX.CO Joins IRIS.TV’s Contextual Video Marketplace

Publishers using EX.CO’s video solution, Channels, now provide marketers with contextually segmented and guaranteed brand-suitable ad inventory IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the introduction of EX.CO to the company’s Contextual Video Marketplace. With this integration, the thousands of publishers using EX.CO’s video inventory through their Channels product will have their videos contextually segmented by a growing list of leading data providers including Oracle Data…

Vidoomy Integrates Bids with to Accelerate Its Integration With New Buyers

Vidoomy, the fastest growing adtech in Europe and Latin America, specializing in programmatic, has decided to go one step further in the world of programmatic by adapting its technology to connect to Bidswith, which will allow it to pick up speed to its integration with new DSPs. The firm since its inception has based the company on generating a top quality inventory and in turn creating tools that allow brand safety to reach its maximum exponent. Vidoomy's success lies in a combination of various factors such as…

TechBytes with Michael Badichi, Co-founder and CTO at Anzu.io

Tell us about your journey in Technology. What inspired you to start Anzu.io? I was always fascinated by technology and innovation, and had already begun programming by the age of 9! In my early years, I experimented with working in many areas of computing such as Reverse Engineering, Hacking, Computer Graphics, and Demo-making. Tasks that did not involve creativity and innovation seldom interested me—and this truth remains today! As the years went by, I had the chance to work in a wide range of technological fields and…

The Ad Exchange’s Place in a First-Price World

Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was built. Once the first domino fell, and AppNexus, Rubicon, and Index Exchange began pushing auctions to the first price, it became a market imperative for all SSPs to follow suit in order to sustain a competitive landscape. In accordance with this market shift, Sovrn is also ramping up support for the first-price model and expects most of its auctions to be first-price by…