CPQ: A Foundational Component of Digital Experience Platforms
In the 1990s, SAP campaigned for businesses to embrace enterprise resource planning systems to integrate and automate essential business processes. Two decades later, Forrester took this idea even further with a push for the digital experience platform (DXP) — a new “box” of software solutions designed to power the customer experience and feed customer insights back into the enterprise.
The reason behind the crusade for DXPs makes sense. As the internet evolved, people wanted to make purchases and conduct business online.…