E-Commerce Marketing

The 2022 edition of Portada Insights Report, “E-commerce marketing in Latin America: data and lessons for brand executives”, in association with Comscore, analyzes the behavior of the audience on the web, apps and social media in the three…
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In the world of e-commerce, most consumers are not committed to a specific brand when they are at the top of the sales funnel. In fact, 70% of consumers' searches on Amazon do not include a brand name. Online interactions play a fundamental…
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Performance-based Marketing Business Sees Continuous Improvement in Profitability Joy Spreader Group Inc., a leader in new media performance-based marketing, released an announcement on November 29 disclosing its unaudited financial and…
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The boom was chiefly driven by revenue and GMV growth as well as market expansion On August 31, Joy Spreader Group Inc. (HKG:6988, "the Group", "Joy Spreader"), a leading marketing technology company listed in Hong Kong, hosted a press…
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Acquisition To Accelerate Growth by Adding Significant B2C Expertise and Platinum Klaviyo Partner SmartBug Media® — a leading Intelligent Inbound® marketing agency that assists businesses in generating leads, increasing awareness, and…
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Advertisers have come a long way since the panic of March 2020. Last spring, when stay-at-home measures were first introduced around the country, out-of-home and movie theater advertising fell practically overnight. Meanwhile, consumers’…
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Rokt Pte Ltd., an eight-year-old e-commerce marketing software provider, has raised $80 million in Series D funding. The round, which was led by investment firm TDM Growth Partners, Rokt’s largest backer, raises the company’s valuation by…
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Upfluence Software, the only all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced it now seamlessly integrates with Klaviyo - the world’s leading owned marketing…
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Even fast-food is not selling like it used to in the Pre-COVID days -- that's the kind of challenge we are witnessing in retail sales.  It’s been an extraordinarily daunting year for the retail industry so far. With global consumers…
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New appointments bring further strength of entrepreneurialism to the board of the rapidly growing e-commerce technology company Rokt, the global leader in e-commerce marketing technology, announced that global entrepreneurs, Katie May …
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“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to entry to becoming an entrepreneur is literally the lowest…
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