Browsing Tag

E-Commerce Marketing

Rokt Raises $80 Million Funding

Rokt Pte Ltd., an eight-year-old e-commerce marketing software provider, has raised $80 million in Series D funding. The round, which was led by investment firm TDM Growth Partners, Rokt’s largest backer, raises the company’s valuation by 42% to more than $450 million, the company said. The investment in Rokt comes as online commerce is growing by leaps and bounds during the coronavirus pandemic: Consumers spent $466 billion online in the U.S. between March and September of this year, up 52% from the same period last…

Upfluence and Klaviyo Partner to Deliver Smarter Customer Targeting Campaigns

Upfluence Software, the only all-in-one SaaS firm that helps brands and agencies identify, contact, manage and analyze their influencers at scale, announced it now seamlessly integrates with Klaviyo - the world’s leading owned marketing platform known for accelerating revenue. The new partnership, which combines data points from Upfluence to enrich customer communication, delivers multiple game-changing benefits to eCommerce brands. Marketing Technology News: Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay…

What will Stop the Dip in Retail Sales During the COVID-19 Pandemic?

Even fast-food is not selling like it used to in the Pre-COVID days -- that's the kind of challenge we are witnessing in retail sales.  It’s been an extraordinarily daunting year for the retail industry so far. With global consumers switching to online commerce platforms, retailers already had a tight noose around their existence. With COVID-19, things have only become much clearer as to where the future of retail actually lies. With every retailer scrambling to adapt to the daily changes in the pandemic conditions forcing…

Rokt adds Global Entrepreneurs Katie May and Phit Lian Chong to Board of Directors

New appointments bring further strength of entrepreneurialism to the board of the rapidly growing e-commerce technology company Rokt, the global leader in e-commerce marketing technology, announced that global entrepreneurs, Katie May and Phit Lian Chong have joined the Rokt Board of Directors. Both May and Chong are celebrated business leaders with extensive experience in fast growth businesses. They join the board at a significant moment, as Rokt's growth is further accelerated in a world where e-commerce has become…

E-Commerce Marketing Strategies: For 2019 and Beyond

“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to entry to becoming an entrepreneur is literally the lowest it's ever been right now.” This is an incredible time to start and grow an e-commerce business. Unlike decades past, when companies required massive funding, ad budgets, and connections with major broadcast networks and magazines to spread the word about its products, the technology…