Browsing Tag

ecommerce marketing

Optify Launches New Optical Omni Channel eCommerce & Marketing Platform for Prescription Frames & Lenses

Optify is targeted software designed to increase the value of an optometrist’s #1 asset - prescription eyewear frames & lenses With marketplaces changing for all industries, and customer needs shifting increasingly online, Optify introduces the world’s most comprehensive e-commerce software designed specifically with Optometrists in mind. Marketing Technology News: Amplifi Acquires Award-Winning Comma Group to Expand European Capabilities While there are over 30,000 Optometrists in the United States, and…

Yotpo Raises $230 Million to Deliver Its eCommerce Marketing Platform, Giving Brands Maximum Marketing Firepower in an eCommerce-First World

Yotpo announced today that it raised $230 million in Series F funding. With its largest investment round to date, Yotpo aims to deliver the foundation for its all-in-one eCommerce marketing platform, designed to give brands an unparalleled ability to stand out and retain customers in the hyper-competitive world of eCommerce. "We have always believed that eCommerce would become the dominant form of shopping, but 2020 was an incredible acceleration. The eCommerce arena is the most important place to be. Everyone is…

Yotpo Study: Holiday Shopping Habits of Homebound Consumers in the US and UK

Yotpo, the leading eCommerce marketing platform, has released new data detailing the latest trends in consumer purchase behavior, from discovery to purchase, in the lead up to 2020 holiday shopping season. A selection of the findings, representing a recent survey of 2000 respondents ages 18+, are published in Yotpo's "How Shopper Behavior Is Changing" with regional data from the United States and the United Kingdom. The report outlines opportunities and strategies for eCommerce businesses as the COVID-19 pandemic ensues.…

Yotpo Elevated to BigCommerce Elite Partner Status

Yotpo and BigCommerce Join Forces to Accelerate Growth of Online Businesses Through eCommerce Marketing Innovation Yotpo, one of the leading eCommerce marketing platforms, has been selected by BigCommerce as an Elite Partner and preferred provider for reviews, visual UGC (user-generated content), and loyalty and referral programs. As a BigCommerce Elite Partner, Yotpo's technology is seen as a best-in-class solution that can scale to businesses both large and small. Yotpo has posted consistent growth within the…

Yotpo Is Named To The 2020 Forbes Cloud 100

Yotpo, a leading eCommerce Marketing Platform, has been named to the Forbes 2020 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures. "In the age of COVID, every brand has become an eCommerce business. Yotpo has been extremely fortunate to already be in the position to accelerate that evolution for every type of brand, from startup to established, in every industry, across the globe. As a result,…

Profitero Partners With Top Media Agencies and Ad Tech Providers to Help Brands Optimize eCommerce Marketing Performance

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a first of its kind “open ecosystem” connecting retail digital shelf analytics, media agencies, and ad tech platforms together for optimized marketing performance. The ecosystem eliminates long-standing silos between eCommerce sales and marketing teams through integrations that allow ad agencies and ad tech platforms to adjust and optimize eCommerce advertising campaigns and content based on out-of-stock, search traffic, conversion rates, and…

Swimming with the Black Swan: How Marketers are Adjusting to the New Normal of Global Pandemic

Both the scale and scope of COVID-19 are beyond anything we’ve seen in near history. It’s uniting, in that the entire globe was tasked to navigate this challenge together, but more than anything it’s been devastating. It has had a profound effect on the way we do business, interact and live our daily lives - the outcome being that the global economy has taken a bit of a nosedive. Unfortunately for marketers, there is no playbook they can turn to for answers. I was in the industry during 9/11 and the 2009 economic collapse,…

Weyland Tech Enters Agreement to Acquire Fixel AI, Leading Innovator in AI-Powered Digital Marketing Technology

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has reached an agreement to acquire Fixel AI, an award-winning innovator of digital marketing technology. Fixel’s audience engagement platform provides startups to Fortune 500 companies the ability to dramatically enhance their online marketing spend by segmenting and ranking website visitors based on their level of engagement. Applying the power of A.I. machine learning, Fixel automatically analyzes in…

Yotpo Raises $75 Million in Funding, Sets Sights on Creating a Single Platform for All eCommerce Marketing

Led by Bessemer, Yotpo's Series E Funding Will Fuel Marketing Innovation to Help eCommerce Businesses Drive Revenue As COVID-19 Propels Consumers Online Yotpo, the leading SaaS-based eCommerce marketing platform that helps retail brands accelerate online revenue growth, announced $75 million in Series E funding. The company has raised $176 million in total. Led by Adam Fisher, Bessemer Venture Partners (BVP) is increasing its investment in Yotpo in response to the company's consistent growth and strong performance.…

Steven Ridzyowski, Founder of Ecommerce Marketing Agency Is Reporting Online Shopping Trends

Even though the media buying space is peaking despite the pandemic, many industries are left behind. Steven Ridzyowski, Founder of Ecommerce Marketing Agency, shares a few key strategy points to deploy to remain relevant during an economic downturn Steven Ridzyowski, Founder of Ecommerce Marketing Agency (EMA), is reporting that from a media perspective, present-day numbers commensurate to that of Q4 at the peak of the holiday season when shopping is at its highest. Ridzyowski is attributing this shopping frenzy to the…

Yotpo Extends Its eCommerce Marketing Platform with Retail Syndication on the Bazaarvoice Network

Yotpo customers can now syndicate their reviews and visual user-generated content to world's top retailers via the Bazaarvoice Network, amplifying the reach of their content to over one billion shoppers every month Yotpo announced a partnership with Bazaarvoice that will enable Yotpo customers to syndicate their product reviews and visual user-generated content to the world's largest network of retail websites, empowering over a billion monthly shoppers to make more confident buying decisions. The power of Yotpo's…

New Data Reveals That Brand Loyalty Is on the Rise Among Consumers

The Growing Focus on Direct-to-Consumer (D2C) Experiences Are Potentially Driving a Renewed Affinity for Brands Yotpo, the leading eCommerce marketing platform, released its annual brand loyalty survey examining American consumers' sentiment towards brands, and the role of rewards programs in harnessing and cultivating that loyalty. "This year's data showing continued strong brand loyalty among consumers supports the idea of a brand renaissance, the same phenomenon fueling the rise of direct-to-consumer and growth of the…

Salsify’s New Partnership with SellPoints Expands Enhanced Content Capabilities

Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, has entered a new strategic partnership with SellPoints, a ConversionPoint Technologies company. Brands using Salsify can now leverage SellPoints technology to further enrich their retail product pages and syndicate enhanced content to an extensive group of key retailers. Also referred to as A+ content or rich media, enhanced content on retailer sites goes beyond the traditional static text and images found on standard…