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ecommerce marketing

Yotpo Is Named To The 2020 Forbes Cloud 100

Yotpo, a leading eCommerce Marketing Platform, has been named to the Forbes 2020 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures. "In the age of COVID, every brand has become an eCommerce business. Yotpo has been extremely fortunate to already be in the position to accelerate that evolution for every type of brand, from startup to established, in every industry, across the globe. As a result,…

Profitero Partners With Top Media Agencies and Ad Tech Providers to Help Brands Optimize eCommerce Marketing Performance

Profitero, a leading global enterprise eCommerce SaaS analytics platform, announced a first of its kind “open ecosystem” connecting retail digital shelf analytics, media agencies, and ad tech platforms together for optimized marketing performance. The ecosystem eliminates long-standing silos between eCommerce sales and marketing teams through integrations that allow ad agencies and ad tech platforms to adjust and optimize eCommerce advertising campaigns and content based on out-of-stock, search traffic, conversion rates, and…

Swimming with the Black Swan: How Marketers are Adjusting to the New Normal of Global Pandemic

Both the scale and scope of COVID-19 are beyond anything we’ve seen in near history. It’s uniting, in that the entire globe was tasked to navigate this challenge together, but more than anything it’s been devastating. It has had a profound effect on the way we do business, interact and live our daily lives - the outcome being that the global economy has taken a bit of a nosedive. Unfortunately for marketers, there is no playbook they can turn to for answers. I was in the industry during 9/11 and the 2009 economic collapse,…

Weyland Tech Enters Agreement to Acquire Fixel AI, Leading Innovator in AI-Powered Digital Marketing Technology

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has reached an agreement to acquire Fixel AI, an award-winning innovator of digital marketing technology. Fixel’s audience engagement platform provides startups to Fortune 500 companies the ability to dramatically enhance their online marketing spend by segmenting and ranking website visitors based on their level of engagement. Applying the power of A.I. machine learning, Fixel automatically analyzes in…

Yotpo Raises $75 Million in Funding, Sets Sights on Creating a Single Platform for All eCommerce Marketing

Led by Bessemer, Yotpo's Series E Funding Will Fuel Marketing Innovation to Help eCommerce Businesses Drive Revenue As COVID-19 Propels Consumers Online Yotpo, the leading SaaS-based eCommerce marketing platform that helps retail brands accelerate online revenue growth, announced $75 million in Series E funding. The company has raised $176 million in total. Led by Adam Fisher, Bessemer Venture Partners (BVP) is increasing its investment in Yotpo in response to the company's consistent growth and strong performance.…

Steven Ridzyowski, Founder of Ecommerce Marketing Agency Is Reporting Online Shopping Trends

Even though the media buying space is peaking despite the pandemic, many industries are left behind. Steven Ridzyowski, Founder of Ecommerce Marketing Agency, shares a few key strategy points to deploy to remain relevant during an economic downturn Steven Ridzyowski, Founder of Ecommerce Marketing Agency (EMA), is reporting that from a media perspective, present-day numbers commensurate to that of Q4 at the peak of the holiday season when shopping is at its highest. Ridzyowski is attributing this shopping frenzy to the…

Yotpo Extends Its eCommerce Marketing Platform with Retail Syndication on the Bazaarvoice Network

Yotpo customers can now syndicate their reviews and visual user-generated content to world's top retailers via the Bazaarvoice Network, amplifying the reach of their content to over one billion shoppers every month Yotpo announced a partnership with Bazaarvoice that will enable Yotpo customers to syndicate their product reviews and visual user-generated content to the world's largest network of retail websites, empowering over a billion monthly shoppers to make more confident buying decisions. The power of Yotpo's…

New Data Reveals That Brand Loyalty Is on the Rise Among Consumers

The Growing Focus on Direct-to-Consumer (D2C) Experiences Are Potentially Driving a Renewed Affinity for Brands Yotpo, the leading eCommerce marketing platform, released its annual brand loyalty survey examining American consumers' sentiment towards brands, and the role of rewards programs in harnessing and cultivating that loyalty. "This year's data showing continued strong brand loyalty among consumers supports the idea of a brand renaissance, the same phenomenon fueling the rise of direct-to-consumer and growth of the…

Salsify’s New Partnership with SellPoints Expands Enhanced Content Capabilities

Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, has entered a new strategic partnership with SellPoints, a ConversionPoint Technologies company. Brands using Salsify can now leverage SellPoints technology to further enrich their retail product pages and syndicate enhanced content to an extensive group of key retailers. Also referred to as A+ content or rich media, enhanced content on retailer sites goes beyond the traditional static text and images found on standard…