Whitebox Announces $20 Million in Funding to Build Its Modern Commerce Platform


Delta-v Capital joins existing investors to support the growth of the ecommerce company in supporting direct-to-consumer (DTC) brands.

Whitebox, the eCommerce marketing and fulfillment technology company, announced it has raised an additional $20 million financing round led by Delta-v Capital. Whitebox will use the additional $20 million in funding to advance its ecommerce tech product and services. Specifically, this new funding will accelerate enhancements of Whitebox’s proprietary Omnifi technology platform while scaling operations by investing in people to meet unprecedented demand. Delta-v is a growth-oriented investment firm with a long track record of identifying category leaders. Additionally, existing investors are increasing their support, among them Noro-Moseley Partners, TDF Ventures, MRE Capital, and Kilkea Charles.

“In the hyper-competitive ecommerce space, Whitebox is in a category alone,” said Garrett Marsilio, Principal at Delta-v. “The team’s differentiated expertise, augmented by sophisticated marketing and fulfillment technologies, provide unmatched value to brands. Whitebox is experiencing accelerating growth, and we are thrilled to support them.”

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Growth Plans

Whitebox plans to focus the investment on its technology and teams. Its proprietary Omnifi technology is powering greater insight across ecommerce channels to increase sales and reduce costs for customers. On the logistics front, Whitebox is building out its network capacity to deliver even greater flexibility and customization for clients with increasingly complex needs. The Baltimore-based company will also use the funds to hire more senior talent to steer the business forward. In November, the company named Kenneth Lim as Chief Revenue Officer.

“Brands today need to do well in so many areas to grow profitably in ecommerce,” said Marcus Startzel, CEO of Whitebox. “Access to data allows them to learn more about their customers than in traditional retail and use those insights to make their business smarter, leaner, and more profitable in real-time. We can help brands succeed on marketplaces as well as the execution of their product fulfillment. Whitebox’s team and technology are uniquely positioned to capitalize on the potential of ecommerce for brands like no other company. This additional investment not only validates the continuous momentum we’ve achieved but will enable us to advance our technology to leverage disparate data sets and deliver winning strategies across the marketing funnel and deep into operations.”

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