Email Content

You’ve spent countless hours mapping your customer journey. You’ve aligned with Product, Sales, with Customer Success, and Ops to architect the twisting winding path your prospective customers take as they interact with your brand. You’ve taken that journey and outlined the experience each team is responsible for and mapped the sentiments a customer feels as they interact and engage with the members of your team. It looks good on paper. But is that exercise enough to deliver a differentiated full personal experience to…

Have sales left you feeling overwhelmed and burned out? It used to seem so simple. Now there are hundreds of millions of potential clients, along with millions of competitors vying for their attention. The world of sales is moving faster than anyone can keep track of, leaving only one thing for certain: If you’re using the same methods and tools you were using a few years ago, you’re going to be left behind. If you’ve spent any time with us at Reply, you’ll know we’re big fans of automation. We’re constantly looking…

Email Marketing is the most reliable investment that CIOs and CMOs make for their organizations. We often hear from our CMO guests during the Martech interview series how email marketing helps to connect with the customers and amplify sales through effective messaging. However, email marketing can certainly be better, especially when we are chasing the new definitions of Customer Experience everywhere else! In marketing, sales and customer service, email messaging with a personalized touch can help marketing teams to build a…

Make your customers happy and deliver value in your Email Marketing. Makes sense, right? Customer-centric emails that make them happy recipients of your marketing, it's a win-win. Only one problem. What is value to consumers? The Email Addiction Report, carried out by Zettasphere and Email Monday, provides some answers. The report is based on findings from a consumer survey and is freely available. One question probed the type of content that consumers want, asking ‘what new email innovations would interest you’. The…