Browsing Tag

email marketing

Inkit Integrates with Iterable: Direct Mail Better Than Ever

Strategic Partnership Leverages Companies’ Focus on Delivering Real-Time, Triggered, Direct Mail Automation for Omni-Channel Marketers Inkit, the dominant direct mail automation platform, recently announced a partnership and integration with Iterable, provider of the next-generation Growth Marketing Platform. Inkit’s direct mail infrastructure and the Iterable’s growth marketing platform make direct mail simpler, faster, and more automated than ever. The strategic partnership provides growth marketers with a user-friendly…

Beating the Big Guys Is All About Brand Loyalty

There’s an imbalance in the sales and marketing industry today between small business and the industry giants of the world. With deeper pockets, wider budgets, and seemingly limitless tools at their fingertips, competing against the “big guys” can seem like an insurmountable task. But it doesn't have to be this way. With the right solutions and customer insights, smaller businesses can be just as competitive at winning over their customers. Regardless of the size of your business, the most effective way to drive customer…

Google AMP for Gmail: A Marketer’s View

Email AMPed-up It’s rare when something stirs up the attention of both email marketers and the tech community at large, but AMP for Gmail did just that. Seems there’s power in the Google name. Ever since the internet giant announced its expansion of AMP (Accelerated Mobile Pages) to Gmail, there’s been plenty of inside scuttlebutt amongst email industry insiders, as well as some open criticism of the idea. As a long-time B2B marketer, what struck me as most significant about the announcement was the larger…

Have Your Best Email Marketing Year Ever by Focusing on Engagement

As you may have seen in the news, Google recently announced the introduction of its Accelerated Mobile Pages (AMP) capabilities to email. AMP for email will enable developers to create more engaging, interactive, and actionable email experiences, from being able to continuously update information like flight times to being able to RSVP for an event directly within the inbox. The possibilities that AMP for Gmail holds are incredibly exciting, and it will provide companies even more ways to capture attention and provide…

TapToBook Unveiling Its AI-Driven Digital Marketing Platform for B2C Businesses

The AI-Driven Platform from TapToBook Also Features a Sales Chatbot that Provides a Two-Way Chat Support to Convert Customer Questions into Sales A leading Customer Engagement tool provider, TapToBook, is releasing its AI-driven multi-channel digital marketing platform for the B2C market. The retail services industry continues to shift their marketing budget away from traditional print and TV ads towards the multi-billion dollar market for Digital Marketing tools, such as Email Marketing, Google Adwords, Facebook, and…

Optizmo Continues to Lead the Industry in Suppression List Management and Automation Strategy

OPTIZMO Is Focused on Delivering Even More Tools and Capabilities to the Industry This Year OPTIZMO Technologies, the industry leader in email suppression list management, announced plans to roll out new and enhanced tools to help email marketers drive performance and grow their businesses while maintaining a focus on compliance. In the United States, email marketers and advertisers whose products and services are promoted through email initiatives need to stay compliant with the CAN-SPAM Act of 2003, which sets…

Why You Should Be Paying More Attention to Your Holiday Email Marketing

Email marketing is one of the most effective facets of digital marketing, and yet it often remains overlooked. While it may not be very flashy or technologically impressive compared to other features of the internet, when leveraged correctly, email marketing can accomplish more than nearly any other online marketing technique. This is especially true as the holiday season approaches. According to RJMetrics, 50-100 percent more ecommerce revenue is pulled in between Black Friday and Christmas when compared to shopping days…

Hitting The Spot with Location Data

A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base  ‘Location Data Is Tying Digital Spend To Offline’ Gladys Kong - CEO, UberMedia: Despite the rise of e-commerce, the majority of real-world business outcomes still occur in offline environments beyond the reach of digital attribution models. Mobile location data is closing that gap. In the last few years, UberMedia has released multiple innovations linking business efforts and results to actual location…

Don’t Fall for These “Urban Myths” About Email Marketing!

We’ve all heard the story about the snake that survives being flushed down the toilet and now lives in the sewers of New York City… or the one about the traveler who wakes up in a bathtub full of ice and discovers he’s missing a kidney. These urban myths live on through word of mouth and their sensational twists and turns never fail to thrill— but some people actually believe they’re true. The world of email marketing has its own set of urban myths — beliefs and “conventional wisdom” that have been passed down over the…

3dcart Integrates with AWeber to Further Expand Its Online Marketing Capabilities

3dcart's AWeber integration enables 3dcart users to utilize AWeber's powerful suite of email marketing tools 3dcart, a leading ecommerce platform, announced their new integration with AWeber, a popular email marketing solution for businesses that includes newsletters, autoresponders, and more. Already the most feature-rich ecommerce solution on the market today, 3dcart powers thousands of successful online stores and is continually working to bring ecommerce merchants the best tools available. Email marketing is an…

The Best Email Marketing Software According to G2 Crowd Fall 2017 Rankings, Based on User Reviews

G2 Crowd Finds MailChimp Tops Satisfaction Ratings And Salesforce Email Studio Earns Highest Overall Market Presence Score G2 Crowd, the world’s leading business software review platform, released the Fall 2017 Email Marketing Software Grid report to help businesses make the best Email Marketing technology buying decision. MailChimp, Constant Contact, and GetResponse were named Leaders in the report, receiving a strong customer satisfaction score with a large market presence. Robly, Campaign Monitor, Emma, AWeber,…

Email Is Hard – Here’s How To Make It Easier

According to Ensighten, 62% of marketers say they often feel overwhelmed by the sheer volume of information that’s coming at them from all directions. On the flip side, segmented and targeted emails generate 58% of all revenue (Direct Marketing Association). If marketers have the data they need to send personalized emails that drive engagement and results, why aren’t more brands actually doing it? It’s not that marketers don’t want be better at email marketing, they’re just busy. As we discovered through conversations at…

SendGrid Launches New Innovative Email Marketing Editing Experience

SendGrid, a leading customer communication platform that drives engagement and growth, announced a new editing experience for SendGrid Marketing Campaigns. The new email marketing editor addresses familiar pain points for marketers who previously had to choose between the convenience of visual design and efficient editing of code. “Savvy, time-starved marketers crave elegant visual design tools that also allow them to quickly and safely edit HTML,” said Steve Sloan, Chief Product Officer at SendGrid. “With the…

From Cookies to Ad IDs, Why Email Is Key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding to the difficulty of identifying mobile users, Google’s Ad ID was created to allow advertisers to enable a persistent, anonymous consumer profile for mobile phone users. Another important innovation came in late…

Interview with Pawel Sala, Co-Founder & MD – FreshMail

"Victory does not come easy, you have to constantly strive for it. You have to focus on doing things that are worth doing."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) The very idea of FreshMail was not mine - it came to life in Chris’s head - my business partner. In 2006 when we started with this project we saw that on the Polish market we had several players who offered very poor solutions. We knew that this was a perfect…