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email marketing

Campaigner Launches Landing Pages to Help Marketers Take Customer Engagement One Click Further

New Feature Extends Personalization Capabilities Beyond Email and Offers Comprehensive Campaign Management Campaigner Inc, the email marketing brand of j2 Global, recently announced its new Landing Pages feature, enabling advanced marketers to take engagement with customers one click further than ever before. Campaigner Landing Pages improve marketers’ ability to personalize content for each subscriber, drive lead generation, and track and report engagement for comprehensive campaign management on one consolidated…

Optimove Acquires DynamicMail Business to Expand Email Capabilities

The Acquisition of DynamicMail Strengthens Optimove's Existing Email Capabilities and Provides Advanced Email Solutions for Smart Marketing Teams Optimove, the maker of Relationship Marketing Hub, has acquired DynamicMail business from PowerInbox. PowerInbox is a leader in email real-time personalization and dynamic subscriber engagement. PowerInbox's email components enable additional highly engaging content, such as video, countdown timers, store locators, and carousels. Read More: Award-Winning Data Science Startup…

Sage Business Cloud Customers to Benefit from Faster Invoicing with Extended Microsoft Integration

Simplifying Invoice Process for End-Customers with ‘One-Click’ Payment; Helping to Reduce the Burden of Late Payments for Sage Customers Sage, the market leader in cloud business management solutions announced its extended integration with Microsoft to deliver a swift, seamless payment experience from within the Outlook email application. With Microsoft Outlook accounting for over half of business email boxes, this new feature will enable Sage Business Cloud customers to get paid faster with no extra cost to their…

Kenscio Digital – Awarded the Most Trusted Marketing Partner at DMA Asia CMO Choice Awards 2018

The CMO Choice Awards was Instituted by DMAi (Data Driven Marketing and Advertising Association) Kenscio Digital was conferred with the prestigious title of 'The Most Trusted Marketing Partner' by a jury of nearly 100 Top CMO/CXOs during the DMA Asia CMO Choice Awards 2018. The jury from across Mumbai, Delhi and Bengaluru voted for Kenscio's 'Art of Being Relevant' and providing a higher ground to clients through its Competitive Intelligence Platform and Analytics Services, Open Time Personalisation, Omnichannel…

Google and Microsoft Execs Among Speakers at the SparkPost European Customer Forum 2018

Julian Toledo from Google, Terry Zink from Microsoft, Lili Crowley from AOL, and SparkPost's CEO Phillip Merrick to Speak at the SparkPost European Customer Forum SparkPost, the leading email API provider that helps organizations improve email deliverability and customer satisfaction, announced the speakers for its European Customer Forum 2018 (ECF18). The immersive event, which will be held in Europe for the first time, takes place on 3 May, in London. Recommended Read: Oracle Marketing Cloud Adds Infinity and…

Yotpo Announces Strategic Relationship With Oracle Bronto, Enhancing Ecommerce Email Campaigns With User-Generated Content

Integration Syncs Yotpo Customer Ratings and Reviews to Product Catalogs to Improve Conversions by as Much as 166% Yotpo, the AI-powered customer content marketing platform used by high-growth direct commerce brands announced that they have collaborated with Oracle Bronto. The relationship with Oracle Bronto, a leading email marketing vendor to companies in the Internet Retailer Top 1000, enables marketers to capture and convert more customers using user-generated content (UGC). Also Read: Oracle Partner Openprise…

TechBytes with Laura Koulet, Vice President Legal, Tapad

Laura Koulet Vice President, Legal, Tapad Preparing for GDPR? In this TechBytes, Laura Koulet, Vice President of Legal at Tapad, provides her insights on the link between the technology industry and GDPR and how to prepare for a post-GDPR era in Martech. Tell us about your role at Tapad and the team/ technology you handle. As Tapad’s VP of Legal, I lead the company’s legal team and work closely across all teams in Tapad, primarily focusing on commercial and privacy needs. Are marketing strategies safe with the…

Synapp.io Announces Integration Between DataValidation And PieSync

This Partnership Is DataValidation's Second Integration with a Web-Based Automation Service US-based technology startup Synapp.io announced that it is partnering with PieSync an email list cleaner service and DataValidation and i.e a two-way real-time synchronization platform. Through the partnership, DataValidation gives its users the benefit of streamlining their data across multiple online apps. “We identified a real need for companies and marketers alike to have their most current data validated and synced to…

Retailers Tailoring Emails to Customer Behaviors and Product Insights See Increased Sales, Says Bluecore’s New Retail Email Benchmark…

2018 Retail Email Benchmark Report by Bluecore, Establishes Guidelines for Assessing the Performance of Retail Email Campaigns Based on Insights from Over 350 Million Emails Bluecore an AI-driven retail marketing platform that brings together websites, customers and live product insights to match customers with the products they love, released its 2018 Retail Email Benchmark Report. The report, which is based on proprietary insights isolated from a sample set of more than 350 million emails aggregated across more than 400…

Dyspatch Powers GDPR-Compliant, Enterprise-Ready, Transactional Email Experiences At Global Scale

Dyspatch by Sendwithus Centralizes Security and Accountability for Transactional Email Content Across Distributed Digital Messaging Teams Sendwithus announced the immediate availability of Dyspatch, a GDPR-compliant, cloud-based communications management platform that allows Enterprise organizations to create compelling email experiences on a massive scale. Designed to help companies realize the full potential of their transactional emails while reducing complexity, Dyspatch’s powerful API, visual editor, and built-in…

Marketing United TechBytes with Nora Snoddy, Director Marketing, Emma

Nora Snoddy Director, Marketing, Emma Last night, we witnessed the spectacular inauguration of Marketing United 2018 by Emma. This year's focus is on unfurling the irresistible power of storytelling and riding the wave of marketing technologies. As an event partner, we decided to deep dive into Emma’s vision at Marketing United 2018, and how it could help MarTech companies and customers build a strong product roadmap based on AI, data, and analytics and spoke to Nora Snoddy, Director, Marketing, Emma. Tell us your…

Marketing United TechBytes with Colby Cavanaugh, SVP Marketing, Emma

Colby Cavanaugh SVP Marketing, Emma Today, Marketing United by Emma will unfurl the irresistible power of storytelling and the changing dynamic of marketing technologies in 2018. As event partners, we decided to dive deep into Emma's vision at Marketing United 2018, and how it could help MarTech companies and customers build a strong product roadmap based on AI, data, and analytics and spoke to Colby Cavanaugh, SVP Marketing at Emma. “Tell Your Story” at Emma and the team/technology you handle? I’m the SVP of…

MageMail Launches Its Next Generation Email Marketing Product

MageMail Releases a Revamped Email Marketing Product Along with a Refurbished Website MageMail officially launched its next-generation email marketing product. Redesigned from the ground up, the new SaaS platform was made available to a select set of customers in December and is now available to the entire market of Magento based e-commerce businesses and agencies. Also read: Have Your Best Email Marketing Year Ever by Focusing on Engagement "We're ecstatic to announce our new product, formerly known as v3. It's a…

Email Marketers Are Confident Machine Learning Can Personalize Content To Individual Interests, New Study By The Relevancy Group And OneSpot

Seventy Percent Of Marketers Would Reallocate Over 36 Hours A Week To Strategic Initiatives If They Eliminated Manual Processes By Using Machine Learning An overwhelming majority of email marketers (97 percent) are confident that machine learning can be used to personalize email content to an individual's specific interests and improve the customer experience, according to "The Email Individualization Imperative," a new study released today by market research firm The Relevancy Group in collaboration with OneSpot, a…

OneSignal Announces The Launch Of Email Messaging

OneSignal, the Leading Mobile App, and Web Push Notification Platform Announced Their Expansion into Email Marketing With the launch of OneSignal Email Messaging, OneSignal customers can now synchronize user emails from their website or app and deliver email messages using the same dashboard, API and SDK they've been using for notifications. In surveying the landscape, OneSignal's team noticed many of the same factors as when they started as a push notification platform - existing solutions are complex, hard to…

SendGrid Enhances API Sending Experience, Providing Customers with Email Activity & Engagement Data

SendGrid's Powerful Data Insights Help Customers Improve Email Deliverability & Optimize Campaigns for Business Growth SendGrid, a leading digital communication platform that drives engagement and growth, today announced enhancements to its API sending experience, providing customers with a comprehensive and longer, historical view of their email delivery and engagement data. SendGrid’s new email activity feed and history enable customers to easily pinpoint a specific email message and troubleshoot email delivery…

Return Path Launches Comprehensive Deliverability Data for Email Service Providers

The Return Path Partner Platform Offers an Innovative Way for Email Service Providers to Monitor Deliverability Issues Across Their Entire Customer Base Leading email solutions provider Return Path introduced a groundbreaking new solution exclusively for email service providers (ESPs). The Return Path Partner Platform is the first and only deliverability platform designed to give ESPs the ability to proactively monitor and diagnose deliverability issues across their full client ecosystem.For an ESP, managing email…

Digital Marketing Spend Is $10,000 or Less for Nearly Half of Small Businesses

Survey of 351 Small Business Owners Reveals That Businesses Budget Modestly for Digital Marketing - Which May Be a Mistake, According to Industry Experts Nearly half (47%) of small businesses in the US spent less than $10,000 on digital marketing in 2017, according to a recent survey by Clutch, a B2B research, ratings, and reviews firm. Social media (54%), website (51%), and email marketing (36%) were key areas of investment. Augmented and virtual reality (AR/VR) represent a small but promising digital marketing…

AWeber Expands Its Suite of Easy-To-Use Marketing Automation Tools

New Click and Open Automation for Broadcasts Enable Small Businesses and Entrepreneurs to Build Stronger Relationships with Subscribers and Customers These new broadcast automation give small businesses and entrepreneurs more flexibility in how they segment and communicate with their subscribers, enabling them to send more relevant and valuable emails based on subscribers’ behaviors, leading to an increase in engagement, sales and revenue. “You can now automate your email and segment your subscribers like never…

TechBytes with Bridget Bidlack, SVP of Product, Movable Ink

Bridget Bidlack SVP Product, Movable Ink Intelligent Content remains the final frontier for content marketers in 2018. According to the recent Forrester Research report, titled, "Vendor Landscape: Personalization Solution Providers, Q3 2017", 78 percent of US online adults have chosen, recommended or paid more for a brand that has personalized an experience or service. To enable marketers with intelligent content, Movable Ink provides personalized email content solution that drives performance, increases productivity and…