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Cordial Emerges as a Strong Performer in Email Marketing

The report states "Cordial's campaign orchestration is better than firms 100 times its size." Cordial, a next-generation messaging platform, announces today that it has been named a Strong Performer in the May 2020 report "The Forrester Wave: Email Marketing Service Providers, Q2 2020" by Forrester Research, Inc., which evaluates the 13 most significant email marketing service providers. A newcomer to the study, Cordial receives the highest scores possible in the criteria of Vision, Commercial Model, Campaign…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from YouTube (Video), JRNI (customer Experience), CallTower (Unified Communications), Floatthat (E-commerce), PitchHub (Sales Enablement), and Cognism (Email Marketing). YouTube Taps Caption Leader Rev.com as ‘Recommended Vendor’ YouTube and Rev.com have teamed up to make captions more readily available to YouTube creators. Rev — recently named a “recommended vendor” for human-generated…

Litmus Announces 2020 Litmus Live Events

Premier conference for email practitioners and marketing leaders transformed into digital event series, Litmus Live Everywhere Litmus, the leader in email marketing, today announces its plan for Litmus Live, the premier conference for all marketers, from CMOs, VPs and directors to email marketers, strategists, copywriters, designers and developers. The annual event, now in its fifth year, will be transformed into a completely digital experience, Litmus Live Everywhere, giving marketing professionals of all levels the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Monetate (Mobile), DirectMail.io (Email Marketing), Conversica (Virtual Assistants), BetterCloud (identity management), Talkdesk (customer experience). Monetate Releases React Mobile SDK for Faster, Easier Personalization Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript…

Inte Q Offers Email Strategy Expertise & Resources Amidst Global Pandemic

As the COVID-19 Pandemic continues to disrupt almost all economic activity, one tool that companies can still continue to leverage is email. Leading data analytics and loyalty strategy agency, Inte Q, recently announced the date of their Email Strategy Webinar occurring on Thursday, May 7th at 12:00 PM CST and Tuesday, May 12th at 12:00PM CST. The webinar will be presented by Jason Sisley, President and Head of Strategy at Den Aviary, a key strategic partner with Inte Q Leading data analytics and loyalty strategy agency,…

ActiveCampaign Launches Industry-First Marketplace, Making Automation Recipes Accessible to Businesses of Any Size

ActiveCampaign, the leader in Customer Experience Automation (CXA), today announced the launch of the ActiveCampaign Marketplace, making Customer Experience Automation more accessible to businesses than ever before. The new Marketplace builds on the successful automation recipe program, which has been leveraged to create over 300,000 unique customer experiences since its inception in 2016 and helps businesses of all sizes get the resources they need to build connections with their customers. As companies grow, they face…

Tier One Partners Hires Hotze to Bolster Growing Content Practice

Veteran Content Strategist Adds Extensive B2B and B2C Storytelling Experience Tier One Partners, an award-winning, full-service PR, digital, and content agency, announced that Gary Hotze has joined its expanding team as a content strategist. Most recently, Hotze was the marketing content manager at Illinois Technology Association (ITA), a 500+ membership organization devoted to helping Illinois-based technology companies grow their business. In this role, Hotze provided ITA’s membership branding, PR, and marketing counsel.…

Coast Digital Announces the Launch of Coast Campus, Upskilling Teams to Efficiently Navigate the Digital Marketing Sector

Digital Marketing Agency creates bespoke training programme  Coast Digital, an award-winning digital marketing agency, has announced the launch of Coast Campus, a bespoke digital marketing training programme designed around its clients and their teams’ needs. This tailored training programme is designed to upskill teams and arm them with the tools needed to navigate the complexities of digital marketing and enable them to drive business growth. The Coast Campus training programme will be delivered by Coast Digital’s most…

How Machine Learning Improves Efficiency and Management of Workforce

At a time when businesses are experiencing unimaginable disruptions, demands and priorities are continuing to shift. While maintaining functionality and financial health remains at the forefront of concerns, workforce management is an essential piece of successful business operation that must continue to be tended to despite the current climate business leaders are facing.  Companies can look to technology, such as Machine Learning and Artificial Intelligence to help streamline their workforce management processes while…

MarTech Primer: Marketing Analytics

Are you investing in the right Marketing efforts for your organization? Marketing Analytics means to collect, manage and study key metrics for determining the success and ROI of your Marketing strategy. Additionally, it helps you identify the key areas to improve. Often, enterprises use the terms ‘analytics’ and ‘metrics’ interchangeably but, there is a slight difference. Marketing metrics refer to the data points while Marketing Analytics is the process of extracting relevant insights from the collected data that will…

Four Marketing Automation Solutions Every SMB Should Have in 2020

Marketing Automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of Marketing Automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their Marketing plan with a strategic mindset.   Marketing Automation not only provides important opportunities…

New Research from AWeber Explores Small Business Email Marketing Strategies

AWeber surveyed over 1,000 small businesses and interviewed 10 experts to discover the most effective email marketing practices AWeber, a leading provider of powerfully-simple email marketing software for small businesses, announced the publishing of The 2020 Small Business Email Marketing Statistics Report. The report features insights gained from a survey of more than 1,000 small businesses, interviews with the top 10 email marketing experts, and best practices from AWeber subject matter experts. Marketing Technology…

Matter Expands Precision Group to Include Digital Marketing Offerings

Integrated PR Agency Launches Precision Digital for Businesses with Modest Budgets and Focused Objectives Matter Communications — a Brand Elevation Agency specializing in PR, creative services and digital marketing — announces the expansion of its Precision group’s offerings, with the addition of digital marketing services. Working with B2B, B2C and regional businesses with modest budgets and focused needs, Precision Digital will leverage Matter’s strong capabilities across integrated marketing to elevate brands’…

Madwire Brings Award Winning Software, Marketing 360, to Canadian Market Through Torstar Partnership

Madwire announced that it has entered into a partnership with Torstar Corporation, a Toronto-based media company, to help bring their award winning, powerful marketing software to the small business landscape in Canada. Marketing Technology News: PagerDuty Data Reveals IT Teams Resolving Incidents Up To 63% Faster Than Before COVID-19 Pandemic Torstar will have exclusive access to Madwire's award winning software, Marketing 360, and marketing capabilities across Canada. The partnership will allow Torstar to expand the…

ActiveCampaign Accelerates Client Connection for Agencies with Expanded Customer Experience Automation Partner Program

ActiveCampaign, the leader in Customer Experience Automation (CXA), announced the launch of an expanded Agency partner program, benefitting over 6,000 partners globally. With a partner network that has grown by 150% in the last year alone, the upgraded Agency program will better serve a wider variety of agency partners, empowering them to deliver unique customer experiences to their clients whether they're an agency of 2 or 2000. Now with the ability to sell and manage accounts directly, earn commission or margins on…

Vagaro Launches Video Conferencing

Vagaro, Inc., a leading business management platform and online marketplace for the beauty, fitness and wellness industry this week announced a new video conferencing service. The new offering extends the capabilities of Vagaro’s powerful, cloud-based tools by allowing businesses to live stream directly and seamlessly from within the Vagaro platform. Service professionals can choose to live stream from their computer or from their mobile devices using the Vagaro Pro App. The feature is fully automated and works seamlessly…

Video Marketing Trends and Forecasts for 2020

In 2020, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform? Probably both. In any case, the future of Video Marketing offers a lot to be excited about and one thing is certain — the world is moving towards video content, not away from it. With that in mind, let’s draw upon some of the past year’s successes and look…

B2B Marketing in the Time of COVID-19: Experiences Will Evolve the Same Way News Media Did

The economic impact of the novel coronavirus is spreading well beyond a select few industries. Not even the government can stop it from damaging the U.S. economy. While the extent to which our global economy will be affected by COVID-19 remains to be seen, it’s very likely that the effects on some industries will be long-term - especially those that relied on big, in-person events to market to customers. I believe the coronavirus will change B2B marketing the way social media changed how we consume news. Here’s how. First,…

Machine Learning is Your Secret Weapon for Customer Acquisition

If you’re looking for a strategy to get ahead when it comes to customer acquisition, Machine Learning can be your secret weapon. While Machine Learning does fall under the larger category of Artificial Intelligence (AI), it’s a bit more specific and can be an extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine Learning, however, can automate tasks and apply predictive analytics that drives meaningful growth.…

GoDaddy Joins the GoFundMe Small Business Relief Initiative to Bolster Its Support of Everyday Entrepreneurs Affected by COVID-19

GoDaddy to provide financial assistance and resources to help small businesses with its Websites + Marketing product and through its partnership with GoFundMe GoDaddy Inc., the company that empowers everyday entrepreneurs, is joining the GoFundMe Small Business Relief Initiative to supply financial assistance and support to entrepreneurs and small business owners across the country. As part of the effort, GoDaddy will help small businesses share GoFundMe fundraisers related to the COVID-19 pandemic. "GoDaddy customers…