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email marketing

ReadyCloud Suite & Liquid Web Team Up to Make it Easy to Migrate to WooCommerce & Take Your Data with You

ReadyCloud has teamed up with Liquid Web to offer a sweet end of summer deal: Save 50% off Liquid Web’s reliable hosting and also save 50% off the ReadyCloud Suite for the first 90 days when you bundle both services during this limited-time promotion. ReadyCloud is a CRM, Shipping, Returns and Email Marketing suite built for Ecommerce. It’s an essential tool for any online retailer that’s considering a switch to WooCommerce or Magento 2. Marketing Technology News: Panasonic Launches ClearConnect™ To Help Restaurants…

TechBytes with Cody Bender, Chief Product Officer at Campaign Monitor

Tell us about your role and the team/technology you handle at Campaign Monitor. I am the Chief Product Officer (CPO) of CM Group, a family of MarTech brands, including Campaign Monitor. In this role, I work across CM Group brands to improve the email campaign experience for both senders and recipients by driving the latest innovations in our product offerings. I guide the development of impactful new products, features, and services in our product portfolio. To do this, my aim is to continue to create and support highly…

MarTech Interview with Shane Phair, CMO at Campaign Monitor

"Email is an incredibly effective way to communicate important topics and updates to employees and keep them engaged." Tell us about your role and journey into Technology. What inspired you to start at Campaign Monitor? I’ve worked in the technology space for over a decade, starting in Sales at Motorola, Ipswitch, and Brainshark, before leading the Marketing and Demand Generation teams at Cleo. This led me to join the Campaign Monitor team and larger CM Group family of brands in 2018. I was interested in joining the…

Building Your Tech Stack: 3 Reasons Marketers Should Select the ESP Committed to Email

The exploration process of building a Marketing Technology stack, whether you’re starting from scratch or replacing outdated services, can be overwhelming. For every software need, there are a plethora of options to choose from. And with so many options, it can be challenging to narrow down which technologies will benefit your strategy, while also considering your budget and other factors. When it comes to deciding on software to meet your business’s Email Marketing needs, there are two main categories to choose from:…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from VMware, Splunk, Ario Technologies Inc, vCita, and Deloitte. VMware’s Twin-Acquisition Deal Bolsters Big Data-Based Cloud Computing and Security Leading Cloud and Mobility provider VMware has scooped two mega-acquisition deals for a combined total of $4 billion (approx.). With these acquisitions, VMware has further expanded its horizon into Cloud-native IT networking and security…

vCita Expands its Business Management Suite with WiseStamp Email Marketing Tool Acquisition

vCita, the complete business management application, will be able to offer their customers an enhanced email marketing service after acquiring email marketing tool WiseStamp. The acquisition comes a few months after vCita received around $15 million in funding from capital investment group Forestay Capital. vCita is an application that focuses on all aspects of managing a business. It offers booking, payments, customer relationship management (CRM) and marketing as its four primary services, which are targeted at small…

Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. I recommend you ignore that advice. Whether your target audiences are members of Generation Z, Millennials, Generation X or Baby Boomers, they all share the same frustrations and…

TripAdvisor Offers New Custom Wi-Fi Service to Help Restaurants Add Value to Their Customers, Market Their Business and Collect More Reviews

Businesses Using New Service See Up to 70% More TripAdvisor Reviews TripAdvisor, the world's largest travel platform, announced the availability of TripAdvisor Wi-Fi Plus, a new subscription service for restaurants that offers a valuable benefit to their customers, will help restaurateurs build better relationships with them and collect more TripAdvisor reviews, which in turn can drive more business. TripAdvisor Wi-Fi Plus is custom-branded for each business subscriber and works by automatically collecting contact…

Survey Reveals Effectiveness of Marketing Funnels

Every marketer strives to create a funnel that runs smoothly. After all, their investment of time and money to build funnels that attract, nurture, qualify, and convert leads to customers should deliver high ROI. The reality, however, is that few marketers have funnels that perform flawlessly, even some of the time. There is almost always some “friction” in the funnel that limits or prohibits the free flow of leads from attraction to engagement to conversion. Of course, most marketers would agree that it’s easier to…

For Loyal Customers, Relevance Tops Incentives

Loyalty isn’t dead — but traditional loyalty programs are dying. And businesses are earning loyalty through relevance. For retail marketers, the loyalty program is a straightforward exchange: for some sort of perk from the retailer (discounts, points toward a purchase, etc.), the customer will offer up access to personal data valuable to marketers. It’s a tactic that has been a reliable element of the marketer’s playbook — and one that has largely evolved to embrace digital and mobile engagements. And the longstanding…

The In-Housing Gap: Productivity and Creativity Expectations Fall Short

A new research report exploring how brands are in-housing key marketing functions finds increased productivity (47%) and enhanced creativity (38%) are the top expected benefits, but these are not being achieved The report, ‘Understanding In-Housing: Bringing Marketing Functions Home’, conducted by the Data and Marketing Association (DMA) with email marketing and transactional solution Mailjet, highlights some notable drops in increased productivity (-15%) and enhanced creativity (-11%) when marketers reported on the…

Advantages of Email Marketing for Innovative Businesses

Software Company Announces Their Exclusive VDA Technology Ozzie Areu announced his acquisition of Endavo Media and Communications Inc., an innovative Atlanta-based OTT video distribution software company, with immediate plans to develop multiple groundbreaking initiatives together in the areas of content development and distribution. Areu Bros. Studios Founder & CEO Ozzie Areu (on Left); Endavo CEO Paul Hamm (on Right) Endavo has been developing the platform that empowers OTT and…

Video Marketing Stats That Every Marketer Needs to Know

Did you know that you can increase landing page conversions by up to 80% with the use of a video? Did you know that Email Marketing campaigns using videos can increase open rates by up to 6 times? If you want better responses you should consider this medium. It takes a lot of work and resources to make a good presentation. Besides the camera, lights, editing software and other equipment, there is also the material and its delivery. Writing a script is hard enough, but even the most compelling script needs a charming…

TechBytes with Avlesh Singh, Co-Founder and CEO at WebEngage

Tell us about your role and the team/technology you handle at WebEngage.  Apart from leading WebEngage on all fronts, I am looking after Product, Marketing, and Sales functions to drive our mission of empowering consumer businesses to understand their users better and develop contextual customer engagement. How much has the Marketing Automation technology evolved in the last two years?  It has evolved by leaps and bounds. Firstly, Personalized communication has become an absolute necessity these days. If you take a look…

MarTech Interview with Tom Kulzer, CEO at AWeber

"Businesses that recognize the need to build relationships with their customers are generally the fastest to adopt email marketing technology." Tell us about your role and journey into Technology. What inspired you to start at AWeber? My journey into Technology began while I was working at a computer hardware firm selling wireless modems in the late-1990s. As a Salesperson, I noticed that Sales were falling through the cracks because of a lack of proper follow-up. So, I coded a program that automated the delivery of…

MarTech Interview with Jaime Romero, Vice President of Global ABM at MRP

"Truly personalized target account engagement starts with real-time insights and is realized when you trigger coordinated actions across delivery channels. " Tell us about your role and journey into Marketing Technology. What inspired you to join MRP? I’m currently a Global Head of Marketing and Delivery at MRP. On one side, I am responsible for all Marketing activities globally, from brand to demand, and on the other, I am responsible for global delivery of all Client Software and Marketing Services execution. This is…

Litmus Adds Cloud Storage Integration with Dropbox, Google Drive, and Microsoft OneDrive

Award-Winning Email Platform Now Imports HTML Email Design Files from Leading Cloud-Storage Solutions, Saving Time and Eliminating Errors for Email Marketers Litmus, a leader in email marketing and analytics, announced several new updates to its email platform, including the ability to import email design files from leading cloud storage solutions, expanded privacy protections, and enhancements to custom email tracking. The company also announced that its platform was recently named Spring Leader 2019 by G2 Crowd in the…

B-Scada Inc. Launches New Text Messaging Marketing Platform

B-Scada, Inc. With the amount of spam distributed, response rates for email marketing plummeting and younger consumers texting instead of using email and desktop computers, many companies are now turning to text messaging as their primary means of communication and marketing to their customer base. B-Scada Inc., known for its industrial automation software, has decided to diversify its product offerings, and has launched a new company in the mobile marketing space. To address this new demand, B-Scada has created Fuzz…

Free Email Marketing Tools Now Available in Free HubSpot CRM

Customers Will Now Have Access to the Tools They Need to Send Emails, Manage Ad Campaigns, and Analyze Their Marketing Efforts as Part of Hubspot's Free Centralized Platform HubSpot, a leading growth platform, announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM. In doing so, HubSpot gives users the tools they need to see the full view of the customer journey and ultimately provide a more cohesive front end experience for their customers. Growing businesses often…

Litmus Expands Accessibility Features for Email Marketers Looking to Maximize Engagement

New screen-reading functionality and accessibility checks ensure inclusive email design Litmus, a leader in email marketing and analytics, announced new accessibility testing features, including the ability to hear an audio recording of how an email will be read by a screen reader. Litmus is the only email testing platform that provides these audio previews, making the company's accessibility preview checks the most complete and comprehensive solution available globally.…