Browsing Tag

email marketing

Study Reveals Latest Benchmark Numbers and Trends for High-Performance Email Marketing Campaigns

GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email marketing, online reputation management, blockchain technology, PPC advertising, content marketing, and custom software development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: Benchmark Numbers, and Trends for Highly Converting Email Marketing Campaigns Email marketing has proved to bring on highest return on investments…

SeoSamba Announces Email Marketing Platform Built for Franchises Businesses and WordPress Websites Owners

SeoSamba, a Leading Marketing and Sales Automation Software Provider, Just Announced the Release of Its Email Marketing Software Services SeoSamba, a leading marketing and sales automation software provider, just announced the release of its email marketing software services. Subscriptions, which can be purchased stand-alone or as part of the marketing & sales automation software suite, are charged by how many emails organizations need to send each month, and not by the number of stored contacts. Besides free…

MoxiWorks Upgrades their MoxiEngage CRM, Delivering Email Marketing to Clients for Free

MoxiWorks, a leading real estate technology company, has just announced that they've expanded their email marketing functionalities for free for all of their MoxiEngage CRM clients. On top of the Neighborhood News monthly email function that their clients all know and love, MoxiEngage now enables full email marketing, including drip campaigns, for all agents. The feature is unique – built to be as sophisticated or as simple as needed for any given agent. "The email drip campaign and integration from Moxi is exactly what…

Identifying the Key Ingredients for Optimizing Customer Experience

Email is often the key ingredient in cooking up a successful marketing campaign, leading to happier customers who are willing to buy your products or services. But many email marketers wonder how they can use Email Marketing in new ways. This article offers three tips anyone can follow to become a true master chef and serve up a winning recipe for their next marketing campaign. Not that long ago, email was used as a one-way channel for sending a single, impersonal message to a large audience. It was — and still is — an…

TrustRadius Announces Top Rated Software in 12 Categories, Including Marketing Automation and Web Conferencing

Leading Software Companies Win in Marketing Automation, Web Conferencing, Ad Serving and Retargeting, Sales Intelligence, and Other Key Categories Based on Validated Feedback from Users TrustRadius, the most-trusted customer voice and insights platform for B2B technology, awarded 2019 Top Rated Badges in 12 categories ranging from Marketing Automation to Web Conferencing to Social Media Management. Top Rated awards bring transparency to the market by choosing based on customer ratings and reviews, not analyst or industry…

Prediction Series 2019: Interview with Eric Diamond, CEO, Envyte

What do you believe is coming in the Email/Event Marketing space in 2019? With a lot of uncertainty in the market, companies are going to look at their cost to acquire more business and move to products that provide maximum marketing value (all-in-one solutions) and the best pricing for those solutions. Events will be a bigger piece of companies' overall marketing effort (b2b webinars) and Email Marketing will continue to be the highest converting marketing outlet. Services will need to start offering more…

Everything You Need To Know About Marketing Automation and CRMs

Recently someone asked me what makes a good marketer. I thought for a while and replied, "A good marketer is someone who can efficiently use every channel and back it up by measuring the channel's effectiveness." I have been handling B2B marketing for a long time now, long enough to witness the evolution of Marketing Automation from just Email Automation to automation of the entire process right from lead captures to nurturing, tracking, qualification, & analysis — with the more recent infusion of AI technologies like…

How to Improve Your Gmail Reputation

Gmail is the fastest-growing and most actively used internet service provider (ISP), with over 1.2 billion users worldwide. What’s more, according to Yes Marketing data, Gmail accounts for 30 percent of all brands’ email subscribers — a number that has nearly doubled since 2013. Gmail’s dominance and constant innovation have redefined Email Marketing best practices and significantly impacted marketers’ ability to reach subscribers. Gmail is incredibly protective of its users. In fact, Gmail enforces high standards for…

Ongage and Bee by Mailup Partner to Make Emails Better

Ongage is proud to announce a new partnership with BEE by Mailup. Ongage is an email marketing platform designed for email marketers looking to integrate dynamic content, optimize campaigns, improve segmentation and streamline campaign management. Ongage separates the front-end of email marketing from the back-end delivery vendors, enabling non-devs to enjoy the high deliverability of top-tier SMTP vendors in conjunction with Ongage’s feature-rich dashboard. BEE is a powerful design tool by MailUp Group that gives…

Clever Monitor Launches AI-Driven Marketing Automation Solution

Clever Monitor, the global email marketing specialist, announces the launch of Clever AIM, a proprietary email and marketing automation solution designed to strategically optimise how businesses interact with their customers, allowing them to reach the right audience with the right message. Clever AIM, which stands for ‘Clever AI marketing’, helps medium and large businesses to communicate with their customers and automate a wide range of marketing activities, increasing the efficiency of their campaigns through dynamic…

Marketing Artificial Intelligence Conference (MAICON) To Feature More Than 60 Speakers

The Full MAICON Agenda Is Now Available Marketing Artificial Intelligence Institute released the agenda for its inaugural Marketing Artificial Intelligence Conference (MAICON). The event, which includes more than 60 speakers, will be held at the Huntington Convention Center of Cleveland, July 16 - 18, 2019. MAICON features more than 40 workshops and sessions designed to help marketers understand, pilot and successfully scale artificial intelligence. Presenters will explore the next frontier in digital marketing…

Digital Marketing Company, fishbat, Shares 5 Tips to Improve Your Brand’s Email Marketing Strategy

As part of an ongoing commitment to help companies make the most of their marketing efforts, digital marketing company, fishbat, shares five tips to improve your brand's email marketing strategy. Despite all of the well-deserved buzz that social media marketing receives, email marketing remains one of the most effective marketing strategies to reach current and prospective customers. Both in terms of return on investment and actual conversions, email marketing beats can often surpass social media. Not all email…

After a Year of Rapid Growth, Elite Sem Promotes Zach Morrison to CEO; Founder Ben Kirshner Transitions to Chairman of the Board

Announcement Marks New Chapter for One of the Largest Independent Digital Marketing Agencies Award-winning digital marketing agency, Elite SEM, announced that president Zach Morrison has been promoted to Chief Executive Officer, while founder Ben Kirshner has assumed a new role as Chairman of the Board. The executive promotions follow a year of rapid growth -  with an over 40% organic increase in revenue in 2018 - driven by existing and new clients. Elite also introduced new services from key acquisitions, including…

Video Marketing Trends and Forecasts for 2019

2018 was an exciting year for Video Marketing as we saw Facebook Video watching trends rise, Google provides video carousels on search pages and every social algorithm fully embrace the rise of video above all other visuals for businesses and brands. In 2019, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform?…

OMI Database Cleansing Service Boosts Email Success for Fortune 10 Firm

Email Marketing Data Authority Cleanses 35 Million Records to Improve Email Data Validity and Accuracy by 37% Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, announced its database cleansing, enhancement and maintenance service was successfully used by a leading Fortune 10 firm. OMI’s service, which runs a deep clean on databases to remove and correct inaccurate data, cleansed 35 million records for the company, suppressing 37 percent of the data to provide increased deliverability and…

Movable Ink Extends Visual Experiences Across Email, Web, and Display

Today, Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon by 600+ innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and…

New Research Links Email Engagement to Customer-Experience Email Marketing

Helpful, Personalised and Customer-Focused Campaigns Drive Reader Engagement in Business-As-Usual Emails "Customer Experience Email Marketing: Getting Ahead of the Consumer," a new report from Liveclicker and Holistic Email Marketing, answers this crucial question: "What's the state of Customer Experience Email Marketing in today's inboxes and how are marketers balancing their business goals with their customers' needs, wants and objectives?" Why this research now: Although email is a strong channel…

Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands

AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing AspireIQ (formerly Revfluence) announced that it would partner with Pinterest for Content Marketing. AspireIQ is one of the leaders in sourcing Influencer Marketing Platforms to brands for marketing campaigns. Brands can leverage AspireIQ' ecosystem to connect with influencers for creating exceptional marketing campaigns exclusively for Pinterest. AspireIQ will also gain access to Pinterest' campaign performance analytics…

Litmus Reveals New Integration with Salesforce Marketing Cloud

The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, creation, and analysis, launched a new integration with the Salesforce Marketing Cloud. The new integration allows marketers an automated and efficient way to test their campaigns, streamline workflows, and troubleshoot emails, all within the Salesforce Marketing Cloud. Litmus has been focused on providing powerful tools for email creation and collaboration along with the…

The Top 7 Form Conversion Killers And How to Thwart Them

More than 80% of abandoning visitors never return to the website. So, what’s killing those conversions? Smart marketers (or marketing ninjas) will thwart conversion killers before they strike, optimizing websites for ultimate conversion rates. Read on for the most common problems you may be facing when it comes to form conversion: Using social media wrong Be wary of making visitors sign-up for a new account, 86% of users won’t sign up for a new account if it requires a registration process; however, 77% of users…