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email marketing

Ongage and Bee by Mailup Partner to Make Emails Better

Ongage is proud to announce a new partnership with BEE by Mailup. Ongage is an email marketing platform designed for email marketers looking to integrate dynamic content, optimize campaigns, improve segmentation and streamline campaign management. Ongage separates the front-end of email marketing from the back-end delivery vendors, enabling non-devs to enjoy the high deliverability of top-tier SMTP vendors in conjunction with Ongage’s feature-rich dashboard. BEE is a powerful design tool by MailUp Group that gives…

Clever Monitor Launches AI-Driven Marketing Automation Solution

Clever Monitor, the global email marketing specialist, announces the launch of Clever AIM, a proprietary email and marketing automation solution designed to strategically optimise how businesses interact with their customers, allowing them to reach the right audience with the right message. Clever AIM, which stands for ‘Clever AI marketing’, helps medium and large businesses to communicate with their customers and automate a wide range of marketing activities, increasing the efficiency of their campaigns through dynamic…

Marketing Artificial Intelligence Conference (MAICON) To Feature More Than 60 Speakers

The Full MAICON Agenda Is Now Available Marketing Artificial Intelligence Institute released the agenda for its inaugural Marketing Artificial Intelligence Conference (MAICON). The event, which includes more than 60 speakers, will be held at the Huntington Convention Center of Cleveland, July 16 - 18, 2019. MAICON features more than 40 workshops and sessions designed to help marketers understand, pilot and successfully scale artificial intelligence. Presenters will explore the next frontier in digital marketing…

Digital Marketing Company, fishbat, Shares 5 Tips to Improve Your Brand’s Email Marketing Strategy

As part of an ongoing commitment to help companies make the most of their marketing efforts, digital marketing company, fishbat, shares five tips to improve your brand's email marketing strategy. Despite all of the well-deserved buzz that social media marketing receives, email marketing remains one of the most effective marketing strategies to reach current and prospective customers. Both in terms of return on investment and actual conversions, email marketing beats can often surpass social media. Not all email…

After a Year of Rapid Growth, Elite Sem Promotes Zach Morrison to CEO; Founder Ben Kirshner Transitions to Chairman of the Board

Announcement Marks New Chapter for One of the Largest Independent Digital Marketing Agencies Award-winning digital marketing agency, Elite SEM, announced that president Zach Morrison has been promoted to Chief Executive Officer, while founder Ben Kirshner has assumed a new role as Chairman of the Board. The executive promotions follow a year of rapid growth -  with an over 40% organic increase in revenue in 2018 - driven by existing and new clients. Elite also introduced new services from key acquisitions, including…

Video Marketing Trends and Forecasts for 2019

2018 was an exciting year for Video Marketing as we saw Facebook Video watching trends rise, Google provides video carousels on search pages and every social algorithm fully embrace the rise of video above all other visuals for businesses and brands. In 2019, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform?…

OMI Database Cleansing Service Boosts Email Success for Fortune 10 Firm

Email Marketing Data Authority Cleanses 35 Million Records to Improve Email Data Validity and Accuracy by 37% Outward Media, Inc. (OMI), a leading provider of multi-channel marketing data, announced its database cleansing, enhancement and maintenance service was successfully used by a leading Fortune 10 firm. OMI’s service, which runs a deep clean on databases to remove and correct inaccurate data, cleansed 35 million records for the company, suppressing 37 percent of the data to provide increased deliverability and…

Movable Ink Extends Visual Experiences Across Email, Web, and Display

Today, Movable Ink, the visual experience platform provider for digital marketing leaders, announced at its third annual Think Summit, a major platform expansion that enables the creation of unique and relevant visual experiences across email, web, and display ads. This move into new channels builds upon Movable Ink’s market-proven email marketing solutions that are relied upon by 600+ innovative global brands to drive revenue through enhanced performance, increase marketing team productivity through automation, and…

New Research Links Email Engagement to Customer-Experience Email Marketing

Helpful, Personalised and Customer-Focused Campaigns Drive Reader Engagement in Business-As-Usual Emails "Customer Experience Email Marketing: Getting Ahead of the Consumer," a new report from Liveclicker and Holistic Email Marketing, answers this crucial question: "What's the state of Customer Experience Email Marketing in today's inboxes and how are marketers balancing their business goals with their customers' needs, wants and objectives?" Why this research now: Although email is a strong channel…

Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands

AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing AspireIQ (formerly Revfluence) announced that it would partner with Pinterest for Content Marketing. AspireIQ is one of the leaders in sourcing Influencer Marketing Platforms to brands for marketing campaigns. Brands can leverage AspireIQ' ecosystem to connect with influencers for creating exceptional marketing campaigns exclusively for Pinterest. AspireIQ will also gain access to Pinterest' campaign performance analytics…

Litmus Reveals New Integration with Salesforce Marketing Cloud

The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, creation, and analysis, launched a new integration with the Salesforce Marketing Cloud. The new integration allows marketers an automated and efficient way to test their campaigns, streamline workflows, and troubleshoot emails, all within the Salesforce Marketing Cloud. Litmus has been focused on providing powerful tools for email creation and collaboration along with the…

The Top 7 Form Conversion Killers And How to Thwart Them

More than 80% of abandoning visitors never return to the website. So, what’s killing those conversions? Smart marketers (or marketing ninjas) will thwart conversion killers before they strike, optimizing websites for ultimate conversion rates. Read on for the most common problems you may be facing when it comes to form conversion: Using social media wrong Be wary of making visitors sign-up for a new account, 86% of users won’t sign up for a new account if it requires a registration process; however, 77% of users…

Ignite Visibility Named as One of Inc. 5000’s Fastest Growing Companies in America

The San Diego Digital Marketing Agency Earns a Place on the List for Its Third Consecutive Year Inc. Magazine announced that Ignite Visibility, a premier full-service s agency based in San Diego, made their annual list of America’s Fastest Growing Private Companies. Ignite Visibility ranked as number 1,030 on the Inc. list that represents the most successful and dynamic private companies in the country. Since opening in 2013, Ignite Visibility has provided more than 100 clients, ranging from local companies to…

Campaign Monitor’s 2018 Email Marketing Industry Report Unveils the Majority of Marketers See the Most ROI from Email

Marketers Need to Master the Fundamentals Before Jumping to Machine Learning and Other Technology Strategies Campaign Monitor, an email marketing platform used by more than 250,000 customers worldwide, released its 2018 Email Marketing Industry Report. The second annual report looks at the latest technology in email marketing and provides an understanding of what strategies are working and what is on the horizon for technology in the space. To better understand this, Campaign Monitor surveyed more than 200 marketers and…

DirectMail.com Leverages Proven Intelligent Marketing Services to Help Clients Deliver Omni-channel Customer Experiences

Direct Response Engagement Experts Elevate Multi-Channel Strategies with Highly Personalized, Data-Driven Campaigns to Maximize ROI, Enhance Engagement and Delight Customers DirectMail.com, a full-service omnichannel and direct response engagement agency, announces omnichannel marketing services to help leading brands, fundraisers, membership organizations and midmarket enterprises maximize return on marketing investments, enhance the buyers' journey and delight customers. With its proven, Intelligent Marketing Services,…

Interview with Jason VandeBoom, Founder and CEO, ActiveCampaign

"As marketers prepare for this ever evolving landscape where the customer’s experience comes first, it’s critical they understand the entire customer lifecycle and think about how to best communicate with a customer." Tell us about your role at ActiveCampaign and how you got here. What prompted you to launch a marketing automation company? I’m the founder and CEO of ActiveCampaign. I started consulting when I was a teenager, building websites and backend processes, so I’ve always been interested in creating solutions to…

Aurea Email Marketing Revamps Cloud-Based Aurea Campaign Manager to Optimize Marketing Performance

Streamlined Interface and New Infrastructure Help Marketers Deepen Customer Engagement Aurea Email Marketing (AEM), which delivers robust customer engagement solutions, announced enhancements to AureaCampaign Manager, a cloud-based email marketing solution that enables companies to deeply engage customers in relevant and specific conversations. The new updates make it easier for marketers to create and manage successful high-volume email marketing campaigns with improved performance. Aurea Campaign Manager lets…

TechBytes with Mahmoud Arram, Co-Founder and CTO, Bluecore

Mahmoud Arram Co-founder and CTO, Bluecore The B2C tech ecosystem is dynamic and growing at a rapid pace. it's the go-to learning space for B2B marketers, especially for those who are focused on delivering high-end personalized customer experiences across their Marketing Automation campaigns. Mahmoud Arram, Co-founder and CTO at Bluecore, explains the finest differences between the Email Marketing technologies that marketing teams should be using for B2C/Retail and B2B.Tell us about your role at Bluecore and the…

Martech Fortnight: Enterprises Explore Advanced Marketing Analytics Tools; Increase Their Marketing Budgets Just to Build Great Products and…

Top Picks from Martech Series' Original Insights from the Last Fortnight Seven Email Marketing Automation Features You Should Consider to Drive Better Results We talk about the agility of email marketing and the best practices to amplify an email marketing campaign. There are seven surefire ways that organizations can follow blindly in order to succeed in email marketing. Some great information about why email marketing is a capable tool to capture new customers. Insights on Social Media Marketing: Scoop the Best for…

Infusionsoft CEO Makes a Surgical Dissection of CRM for SBs

Most CRM Platforms Are Built for Seasoned Marketers or Full-Scale Teams and Are Overly Complicated for the Average Small Business Owner, Says Infusionsoft CEO Clate Mask The growing demand for better customer insights and personalization has forced most businesses to look for and invest in automation tools that orchestrate a harmonious collaboration between marketing and sales efforts. Infusionsoft has steadily grown as one of the leading martech companies to successfully help businesses, especially SBs, find their 'sweet…