Browsing Tag

Emodo

Ericsson Emodo Tackles Ad Industry’s Data Inaccuracy Problem with Launch of First Inventory Solution Verified for Accuracy by Three UK…

Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding begins Emodo, an Ericsson company focused on data activation and monetization, is launching Emodo Supply, verified by Three UK. The product is an operator-verified solution that validates the accuracy and quality of advertising inventory in real time. This is the first advertising solution to emerge as part of its ongoing partnership with CKDelta, a member of CK Hutchison Holdings. With…

Virtru Expands Executive Team To Accelerate Product Innovation And Growth In Key Markets

Virtru, a global leader in data protection and privacy, announced the addition of two executives charged with advancing the open Trusted Data Platform and further accelerating the adoption of data encryption solutions for secure collaboration – which has more than doubled since March. Dana Morris, Virtru’s Senior Vice President of Product, will lead the company’s product and platform strategy, focused on accelerating Virtru’s open-source roadmap, increasing developer adoption, and driving frictionless user experience for key…

People-Based Marketing is Missing a Critical Element: Accurate Data

Advertising Week in New York sparked a lot of buzz about “people-based marketing.” In fact, it was a central theme at the conference with an entire track of 11 distinct sessions dedicated to the topic. People-based marketing is the concept of leveraging detailed digital data to tailor advertising messaging to individuals across all of their devices in parallel, rather than to individual cookies, devices, or AdIDs. Now that data has become so prevalent, industry thought leaders are envisioning campaigns in which ad creative…

Ericsson Emodo Partners with Axonix to Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic…

The Digiday Technology Award-Winning Emodo Platform Verifies Bid Requests Using Carrier Data in Order to Tackle the Industry’s Inaccuracy Problem at the Inventory Level Emodo, Ericsson’s mobile advertising and data monetization platform, unveiled Emodo Supply, the first and only carrier data-powered product that enables demand-side platforms (DSPs) to filter media supply for accuracy, thus bringing clean and reliable inventory into the programmatic environment. By filtering media supply prior to the bidding process, Emodo…

Emodo Unveils First-Ever Institution for the Mobile Programmatic Ecosystem

Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem Emodo, Ericsson’s mobile advertising and data monetization platform, announced the launch of the Emodo Institute. Emodo Institute is a brand new program focused on the research, education, and resolution of the mobile data concerns that hinder the effectiveness of mobile programmatic advertising. The Institute seeks to help advertisers, agencies, and solution providers master best practices, increase their understanding of…

Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem

The Emodo Institute Will Offer Research and Learning Programs to Help Increase Clarity and Confidence Across the Mobile Programmatic Ecosystem Emodo, Ericsson’s mobile advertising and data monetization platform, announced the launch of the Emodo Institute, a brand new program focused on the research, education, and resolution of the mobile data concerns that hinder the effectiveness of mobile advertising. The Institute seeks to help advertisers, agencies, and solution providers master best practices, increase their…