Browsing Tag

Emotion AI

Why CMOs Are Blind to 90% of Their Content Experience

It is best practice -- and common -- for marketers to pre-test human response of their premium Video content. That typically includes big event-driven “tentpole” TV spots, like Super Bowl ads, and evergreen content that is designed to be relevant for a long period of time. That’s logical: If you’re spending millions of dollars on creative production, and millions of dollars to distribute that content, it is only responsible to test, diagnose, improve, predict and select the highest performing ads. More specifically,…

Super Bowl Ads From Mountain Dew, Avacados From Mexico, Rocket Mortgage Drove Highest Viewer Attention, According to Realeyes

Attention and Emotion Measures Reveal Propensity for Advertising Creative to Drive Impact of Paid Media Investment Realeyes, a leader in computer vision and emotion AI, revealed the company’s 2020 ranking of Super Bowl LIV ads according to viewer attention and emotion. Based on aggregate measurement from an opt-in panel audience (n=2,500) using webcams and anonymous facial coding, the Realeyes’ “Interest” score is an index that combines attention and emotion signals to build a second-by-second indication of a viewer’s…

Emotional Metrics and Analytics: Sailing into a Brave New World of CX

There Is A Clear Paradigm Shift In The Approach To Marketing Approach, Largely Due To The Path-Breaking Advancements In AI And Machine Learning Every marketer would agree that we live in the age of customer experience (CX). Most marketing teams are focused on creating impressive (aka real-time and relevant) personalization to match the unprecedented standards of CX. And CX is driven by content that can do more than just hook the audience. Today, content is the hen that lays the golden egg – CX, all the way! Emotions Are…