engagements

Everyone likes to be popular. And the social media world has made that urge to be ‘liked’ even stronger. Now the digital landscape is made up of users chasing the next like, pinning everything on going viral, and refreshing their feeds in perpetuity. Marketing Technology News:MarTech Interview with Kim Sneum Madsen, CEO of Umbraco Marketing isn’t any different. Like consumers, marketers have been romanced by social media metrics. They have become clout chasers, hunting for likes, refreshing the page and searching for…

Marketing 360® recently announced a new social insights report that has made their already robust Social app even more powerful. Marketing Technology News: Device Magic Introduces Customizable Microsoft Excel Report Formats The new insights report allows users to filter the data based on social platform or date range, and then by impressions, engagements, or clicks. Users can hover over any date on the graph to view specific details pertaining to that day. Through the Marketing 360 Social app, social media managers…