Engagio

Furthering this momentum, Engagio brings Patrick Donnelly on board as chief revenue officer and adds marquee enterprise customers Engagio, the leading B2B account-based engagement platform, announces impressive growth and strategic changes as it starts a new fiscal year. It has just been released that Engagio ranked number 27 on the Inc. 5000 Series list of the fastest-growing private companies in California. This regional list represents a unique look at the most successful companies in the area, which had an average…

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Inc., PelicanCorp, Alibaba.com, SugarCRM Inc., Engagio, Rakuten Marketing, Google and Ada. Zendesk Releases New Research With Insights on the Power of Service in Influencing Customer Loyalty Zendesk, Inc. released the Zendesk Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with…

Customers Can Now Use Engagio Audience Management to Target Optimal Account-Based Audiences for Campaigns Across the Account Journey Engagio, the leader in B2B marketing engagement software, announces it has joined the LinkedIn Marketing Partner Program. Through an integration with the LinkedIn Matched Audiences API, Engagio Orchestrate customers can now automate the targeting of specific audiences at key accounts through the buyer's journey, saving time and money. For example, as an account moves from Awareness to…

Cloudwords, the pioneer in Localization Automation, is pleased to announce the addition of highly respected B2B marketing professional, Heidi Bullock to its Board of Directors. Heidi is currently the Chief Marketing Officer at Tealium and has held senior marketing roles at Marketo and Engagio. She is a veteran in the marketing technology industry and is a thought leader in the field of demand generation and marketing operations. Heidi adds incredible depth and experience to the Cloudwords Board of Directors. Marketing…

Former Leader of Research and Advisory Services at SiriusDecisions Brings Deep Account-Based Marketing (ABM) Expertise to New Role Engagio, the leader in B2B marketing engagement software, announces Megan Heuer has joined the team as VP of marketing. In her new role, she will lead Engagio’s marketing team and support the company’s rapid and continued growth. Specifically, she will be focused on demonstrating how customers deploy and deliver account-based engagement and measure business impact. Heuer joins the company…

"Content should be used to engage your audience at every stage of the customer journey. " As a CMO of a content experience company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? One of the biggest challenges we come up daily is the status quo. It can be difficult for marketers to rethink the way they approach content—especially when they’ve been doing things the same way for so long. We challenge marketers to shift their focus from creating net new content, to leveraging…

" Companies today need to focus on coordinated customer experience – where Sales and Marketing work as a team at every stage of the account journey." What comes to mind when you think of Dreamforce? Dreamforce can be overwhelming. It’s a very large and noisy event, where you can reach a thousand people with your message and still hit less than 1% of the whole show. So, it’s really important to figure out an effective strategy to reach as many of the RIGHT people as possible (that’s what ABM is all about!). Which sections…

Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor evaluations Engagio, the leader in B2B marketing engagement software, was named the No. 1 global winner on the Vendor Selection Matrix for Account-Based Marketing, SaaS and Software, released by Research In Action. Engagio ranked first on the matrix, among the Top 20 Global Vendors, primarily selected by the technology research company’s unique survey-based methodology for comparative…

Solution expands on ABM Automation to redefine how Marketing and Sales work as a team across account journeys to win new business and drive customer growth Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and CRM. Part of the Engagio B2B Marketing Engagement Platform, it is the first and only account-based…

B2B Marketers Can Now Identify, Track and Measure Demand Units Throughout Custom Buying Journeys to Maximize Revenue Missed by Traditional Marketing Automation Platforms Engagio, the leading provider of Account Based Marketing (ABM) Automation, announced that B2B marketers are now able to operationalize The SiriusDecisions Demand Unit Waterfall with Engagio’s ABM Automation Platform. The new features can now track engagement by buying group and product intent, support customizable account journeys, and help sales act faster…

Account Based Alerting Capability Enables Teams to Respond to Account Insights Faster — Resulting in Accelerated Sales Cycles Engagio, the leading provider of Account Based Marketing (ABM) Automation, announced Sales Activation Tools, a powerful and scalable set of capabilities that provide customized and relevant real-time account insights to Marketing and Sales users. The Sales Activation Tools — which include real-time alerts and reports, territory digests, and account insights in CRM — empower Marketing and Sales to…

New Dash Feature Goes Beyond Other Account Based Attribution Tools and Improves How Teams Collaborate on Account Based Marketing (ABM) Engagio, a leading provider of account-based software and solutions, announced Engagement Minute Attribution for Dash, the company’s account based attribution solution. Dash is now the first attribution offering that analyzes the impact of both marketing and sales activity together. Other solutions only track the impact of marketing campaigns and ignore sales and SDR efforts, as well as…

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business Development, I lead the team that is responsible for new revenue and partnerships as Intelligent Demand continues to grow its global client base and expand its network of strategic partners and consultants. Our team mainly helps our prospective clients and partners to turn goals into new ideas that translate into real, pragmatic agency solutions that our account services team can turn into real revenue…

KickFire Partners with Engagio to Accurately Identify Target Accounts and Create Engagement and Pipeline Opportunities for Its Scalable Account Based Marketing Platform KickFire, the leader of IP address intelligence and company identification technology, announces its strategic technology partnership with Engagio, a leading provider of account-based software and solutions. This partnership enables Engagio customers to identify companies visiting their websites and utilize first-party data with other signals, such as…

"Given the reality of budget limitations, CMOs need to make tradeoffs about where to focus resources — and ROI provides a framework to improve these decisions."What is the most exciting aspect of being a part of a Marketing Tech company? I love being part of a company that is helping marketers. I am a marketer, my team and community are marketers, so we get it. We know the challenges and how good technology can be an incredible help to support scale and repeatable processes. Having the opportunity to participate in the…

"ABM is a strategy. It’s a fundamental way of managing your go-to-market business to drive better quality pipeline and revenue from the accounts you care about the most."How has the martech landscape changed, since the last time you spoke to MarTech Series? I think we’ve hit peak hype with ABM. These days, you can’t trip over a B2B marketer without hearing them talk about it. Adoption is on the rise, and more vendors than ever have attached themselves to the term to take advantage of the fervor. Don’t get me wrong, in…

MarTech Series Lists Outstanding B2B Campaigns, that Industry Mavens  have Named as Their Favorites MarTech Series is doing a unique feature on B2B marketing campaigns that really stood out. Our intent is to help the marketing community propel their campaigns in the right direction with content that resonates. We spoke to MarTech insiders to know their favorite campaigns. Here are the seven picks: Salesforce Beerud Sheth, Co-Founder, and CEO, Gupshup, spoke exclusively to MarTech Series sharing his favorite B2B…

The Industry’s First Solution to Automate ABM Actions at the Account Level as Well as the Lead Level, Combining the Best ABM Insights with Real-Time Action Engagio, a leading provider of account-based software and solutions, announced new Account Based Marketing Automation capabilities that help B2B marketers scale their ABM programs by enabling them to automate multi-channel actions in response to account engagement or inactivity. Unlike traditional marketing automation, the new capabilities let B2B marketers determine…

"As a video company, we need to make it easy for our customers to make great experiences for their end customers."Tell us about your role at Brightcove and how you got here. What’s the most fascinating aspect of leading a technology company? It was a unique path that brought me to this leadership role at Brightcove. After successfully transitioning my prior company, Ellucian, from a combination of multiple premise-based software companies to a cloud-based SaaS leader of solutions designed to enable colleges and…

Both Add Valuable Marketing Expertise to Support Growth and Expand the Customer Base Engagio, a leading provider of account-based software and solutions, has expanded its leadership team with the addition of two executives with extensive backgrounds in marketing technology. Cheryl Chavez joins the company as Chief Product Officer, where she will be responsible for leading product strategy, UI/UX and the development and management of the company’s product roadmap.  Most recently, she was Group Vice President of Product…