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The New Rules: Establishing Consumer Trust in a Post-GDPR World

Ask any marketer about the biggest events of 2018 so far and you’re not likely to hear about the results of an election, the passing of an iconic celebrity, or even the outcome of The World Cup. For marketers, the year’s defining moment arrived on May 25th when the European Union officially rolled out The General Data Protection Regulation commonly known as GDPR. The regulation is designed to protect consumer privacy and give individuals more control of their online footprint. GDPR places new limitations on how customer…

FollowAnalytics Host Event to Help Organizations Prepare for GDPR Compliance

Mobile Data Wallet Puts Both Companies & EU Citizens in Control over their Private Data; FollowAnalytics to Host ‘Mobile Acceleration & Data Privacy’ Event FollowAnalytics, a leading mobile business acceleration platform for marketers, has announced the launch of its new Mobile Data Wallet feature, helping brands to become fully compliant with The General Data Protection Regulation (GDPR). GDPR is a regulation that requires businesses to protect the personal data and privacy of European Union (EU) citizens for…

Marketing Op’s Guide to GDPR Compliance

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, strengthens data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU. It affects any company, including U.S. companies, which collect data or handle customer data containing EU citizen information. GDPR will impact virtually every business, especially companies in consumer Internet, ecommerce, AdTech, MarTech, SalesTech, HRTech, security, even the Internet of…