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Event Automation

TechBytes with Jon Phillips, VP Product Management, Certain

Tell us about your role and the team/technology you handle at Certain. As vice president of product management, my greatest responsibility is to shape Certain’s product vision and drive the business’s product development roadmap. Over the past year, this has really meant focusing on finding better ways to provide our customers with easy and seamless access to event data. And, beyond equipping marketing and sales teams with data at their fingertips, Certain’s product team has been acutely focused on understanding how we…

Certain Unveils New Platform Offering First Real-Time Event Data Integration

Certain Signal Allows Marketers to Unleash True Power of Event Data with Hyper-Personalized Attendee Engagement at Scale Certain, an industry leader in enterprise event automation, unveiled Certain Signal an industry-first event data integration solution. Certain Signal empowers sales and marketing teams to take intelligent, real-time action on data captured before and during an event. Given the massive investment put into events, marketers feel the pressure to achieve transformative results and prove return on…

TechBytes with Brian Friedman, VP, Digital Innovation, Aventri

Brian Friedman VP, Digital Innovation, Aventri Events are the lifeblood of marketing and the event management software sector has grown rapidly over the last few years. The advent automation has meant that advertisers can now hone on an attendee's preferences and deliver personalization at scale. Brian Friedman, VP, Digital Innovation, Aventri (formerly etouches) spoke to us how the ideal event management software would function.Tell us about your role at Aventri and the team/ technology you handle. I serve as the

Smile: You’re on Candid Camera! Facial Recognition Comes of Age

AR, VR, autonomous cars are three technologies that once seemed like futuristic science fiction, yet they are mainstream today. Facial recognition is another amazing technology that has arrived on the scene and is dramatically changing how we conduct our personal and professional lives. Singapore's Changi airport is testing a facial recognition system to expedite travelers. The facility is expanding existing uses of the smart ID system and looking into ways to replace passport checks. Naturally, there are doubters.…

Attendify Presents A New Registration System To Heighten Attendee Experience

Attendify's New Online Registration System Blends With The Data Management Platform And The Company's Mobile Event Apps For Popular Events Attendify, an easy to use self-service event app and data management tool has launched a convenient registration-solution. The online registration system integrates with Attendify’s event apps and lead-retrieval tool. ‘Audiences’ – the company’s event data management platform helps demonstrate on ROI and personalizes marketing campaigns. Studies suggest that despite no shortage of…

The Power of Event Automation for Better Connectivity in Business

Certain CMO Kristen Alexander Unravels Her Strategy on How Event Automation Could Be the Biggest ROI Churner for Every Business in 2018 This year, MarTech Series has partnered with leading B2B marketing and sales conferences around the globe. At each of these events, we realized how marketers love to stay on top of their business by networking and churn valuable insights on 'what's hot, and what's not'! We learned that though marketers use an arsenal of tactics, a majority of marketers still say email is the most…

Webinar World TechBytes with Annie Lei, Chief Revenue Officer, AmpLive

Annie Lei Chief Revenue Officer, AmpLive The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Annie Lei, Chief Revenue Officer, AmpLive to understand how she leverages technology to reach out to…

Predictions Series 2018: Think of Tech (Not Necessarily AI) to Influence, Empathize, Connect, and Listen at Scale

Joe Hyland, CMO at ON24, On What 2018 Holds For The Martech Community In the age of rapid tech disruptions, we are looking at the genesis of more than one "revolution" in martech. Most marketers are shifting their focus from tech-based targeting to tech-based interactivity with their customers. Customer engagement in the most humane way is the theme for marketers in 2018. Further to our recent coverage in the Predictions Series 2018, ON24 CMO, Joe Hyland chose to dig deeper into what lessons marketers could take from…

Predictions Series 2018: Marketers Double Down on Personalized Event Experiences in 2018

As 2017 comes to a close; the preparation for 2018 begins, and for event marketers that means ramping up for the countless events and trade shows their organizations will be hosting, exhibiting at or attending. With mega events like Dreamforce and CES each drawing in more than 170,000 attendees this year alone, the number one question on most marketers’ minds is how to cut through the noise to make their company stand out and deliver personalized event experiences in 2018. With 70 percent of US-based senior marketers…