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Events Archives — MarTech Series
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Evia, a Provider of Virtual Solutions, Doesn’t Want You to Cancel Your Events

“The Human Spirit Holds Strength Beyond Measure, the Kind That Will Break Down the Walls of All the Blocks That Come Our Way.” ― Nikki Rowe Evia, an event technology company specializing in virtual solutions, supports this spirit and doesn’t want you to give up in these uncertain times. CEO, Hilary Laney acknowledges that: “Although, today’s circumstances are not what we had in mind for our solutions, yet, we are committed to offering them so that we can remain resilient during such unstable times.” Marketing…

The Future of Trade Conferences

Are trade shows and conferences becoming a waste of time? There are over 1.8 million conferences, incentive events and other meetings in the US alone, according to the Events Industry Council. They are a great way to introduce new employees to an industry and they offer those established in the industry a stage for their expertise. And, let’s face it, there’s no substitute for expos like the Consumer Electronics Show for seeing the latest new products up close and personal. And yet, the frequency with which I hear busy…

B2B Marketing Hacks: Lead Follow-Up at Shows … No Excuses!

Why not indeed!  There’s no excuse for waiting until you get back in the office to follow-up with prospective buyers. The B2B Marketing technology is there to do so as soon as the prospective buyer exits your booth. Let’s pause for a moment to consider why salespeople and marketers wait to follow-up after a show if they even follow-up at all. It is truly befuddling as timely follow-up has proven to be critical closing sales and driving revenue. Every other form of Marcom is tasked with showing ROI so why would event…

Cvent Introduces Universal Appointments to Improve Trade Show Impact

Following their latest acquisition news, Cvent, a market-leading meetings, events, and hospitality technology provider, has introduced Universal Appointments a new trade show-focused appointments solution. Cvent users will now be able to better manage customer and prospect appointments to increase engagement and ROI at the events they attend. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud’s digital marketing tools…

2019 TOPO Summit Recap: Customer Experience Disrupts B2B Economy

TOPO’s annual Summit brought together more than 1,500 B2B marketing and sales leaders from large global brands to discuss all-things sales and marketing in San Francisco earlier in April. Many analysts and practitioners took center stage to discuss topics such as sales effectiveness and development, account-based marketing, organizational issues and leadership, to the role technology and business innovation plays in driving strategic revenue growth for your organization. As the Founder and CEO, I took center stage and…

TechBytes with Randy Frisch, CMO, Uberflip

Tell us about your vision for ABM and the role it plays in the current Marketing-Sales alignment. Talking vision in ABM these days is tricky; where do you begin with something so hot and so new? I think of ABM in a very simple way: what are the accounts that we want to win and how are we going to win them as an organization? Historically, a lot of us thought that marketing should be responsible for simply finding accounts and then sales should be responsible for closing those accounts. The vision of ABM is really…

WebEngage’s EngageMint Opens New Avenues in Retention Marketing

WebEngage’s Retention Marketing Conference EngageMint Recently Concluded Its Hugely Successful Second Edition at Taj West End, Bengaluru Marketing teams have to deal with two types of challenges in their ROI meetings – How many customers did they acquire? How many customers could they retain? In the era of hyper-scale personalization and targeting, Retention Marketing has its own niche in the ecosystem for Marketing Technology. Improving the customer retention rate is a massive kick to any business that directly impacts…

How to Stand Out in the Inbox During Seasonal Events

While working at his previous email marketing business, Mike recognized the challenge of data aggregation in the e-commerce space, launching Fresh Relevance in 2013 with co-founders, Eddy Swindell and Pete Austin, to solve this data-need and optimize the customer journey. What do Valentine’s Day, the Super Bowl, Mother’s Day and Black Friday have in common? They’re all massive marketing opportunities for brands. What else do they have in common? There’s such an abundance of promotions around them that they’ve become…

Measuring Quality and Impact of Event Marketing on Revenue Critical to Most Businesses

New Research Proves Correlation Between Events and ROI for Enterprise Companies; Finds Rapid Revenue Growth Is Fueled by Event Marketing One of the world’s oldest marketing channels—events—was erroneously labeled as unquantifiable and unpredictable, until now. A new report released by Splash, the world’s first end-to-end event marketing software, in conjunction with Harvard Business Review Analytic Services (HBR-AS), confirms a new era for event marketers; one where high-performing companies are investing more in event…

Skyword Traces Exciting Journey in Content Marketing with New Features and Updates

Skyword Rolls out Additional Strategy and Social Features to Its Content-Centric Enterprise Marketing Platform During the Content Marketing Industry's Largest Conference Skyword, the leading content marketing software, and services company, will showcase updates to Skyword360. Skyword36o is the next generation of its content marketing platform. The new updates would be demonstrated at the Content Marketing World (CMWorld) 2018 in booth #730 at the Huntington Convention Center of Cleveland. Among other updates, the…

CONEX Exclusive: How Uberflip Sets New Benchmarks in Content Experience

A Great Content Experience Is About Creating the Right Conditions to Further Engage a Potential Buyer  There's a lot that simple, relevant content can do for your business. Especially, if it's crafted with laser-focused precision to engage audiences who would then turn into customers. Uberflip's marquee conference, CONEX unleashed the beast that all Content Marketing teams could hunt with. For those who are yet to comprehend the dramatic transformation of content strategies around experiences and AI-driven analytics, it's…

MarTech RADAR 2018 Company Reveals The Power of B2B Content Experience

Focus on B2B Content Experience to Drive Higher Engagement and Conversion Does your content speak to the targeted audience? If not, it's time you take Content Experience technology very seriously. Uberflip, the leading content experience platform and a MarTech RADAR 2018 company, has released the first-ever Content Experience Report revealing the impact of content experiences on key B2B marketing metrics. Analyzing first-party data based on the results of B2B marketers as it relates to content and content experience, the…

Yext For Events Arrives to Transform the Way Businesses Connect to Customers

Yext's Summer '18 Release Includes Revolutionary Yext for Events Product, Enhancements to Knowledge Assistant Conversational UI, and More Yext, the leader in Digital Knowledge Management (DKM), has announced that Yext for Events, Yext’s new solution that allows businesses to manage and publish event information on their own digital properties and across the web, has exited beta and is now available to Yext customers and partners for general access. The Summer ’18 Release also includes several new features of the Yext …

2018 Content Marketing Awards Winners & Top Finalists Revealed

Content Marketing Institute Announces Winners in 2018 Content Marketing Awards The Content Marketing Institute (CMI) just announced the 92 category winners as well as the finalists for the top four prizes in the prestigious 2018 Content Marketing Awards. The Content Marketing Awards, produced by Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. This year’s panel of all-star judges reviewed more than 1,100 entries to choose the best of the best…

Volley Media Announces Volley — a Revolutionary New Way to Capture and Share Live Event Video

Audience and Brands Can Use Volley to Instantly Capture, Curate, Edit and Distribute Videos Captured Volley Media, the leading innovator of event video capture and sharing technology, announced Volley, its groundbreaking, patent-pending platform for curating and sharing video moments of any live or pre-recorded event broadcast. "Volley represents a huge advance for event audiences and organizers. It's the first app to effectively marry live events, video broadcasts and social media for the benefit of brands,…

Five DIY Activities to Become a B2B Content Rockstar

In Our Primer On Mastering B2B Content Marketing, We Outline Time-Tested and Verified Strategies To Drive Traffic To Your Website. If the content is king, then the intent driving that content is the ‘king maker’. In 2018, content marketing strategies are directed at customers who are not only willing to purchase but also influence others in the community to drive actions via recommendations, reactions, promotions, and contribute UGC (User-Generated Content). Fact-Checking Content Marketing Trends According to the B2B…

Scale, Drive Revenue, and Win with ABM – 3 Lessons from B2BMX

Leading ABM Practitioners List Three Learnings from B2BMX That Are Worth Highlighting There were a number of informative ABM sessions at B2BMX this year. They covered everything from AI and what’s in the hype to winning case studies and sales support. In between sessions, I had the chance to catch up a few of the Triblio users who were on stage-- Jen Dimas, VP Integrated Marketing and Business Operation, initiated and continues to lead a seasoned, full-funnel ABM program at Plex. She’s been named “one of the…
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