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EverString Names B2B Data Veteran Santosh Sharan As Chief Executive Officer To Lead Company Through Next Phase of Growth

Co-Founder J.J. Kardwell to Become Executive Director as New CEO Santosh Sharan Joins Board of Directors EverString, the fastest-growing B2B data platform, announced that it has named Santosh Sharan as its new CEO. Sharan has also become a member of EverString's Board of Directors. Co-founder J.J. Kardwell will remain on the company's Board as an Executive Director and member of the executive team. "I am thrilled to have found such a qualified industry veteran to lead EverString as we continue to scale," said…

EverString Announces the Winners of the Inaugural FIRE Marketer Awards

Award Program Honors 10 Marketers Using Data-Backed Insights to Drive World-Class Business Results EverString, the modern B2B data platform for marketing and sales intelligence, announced the 10 winners of the company's first annual FIRE Marketer Awards. The 10 marketers honored with inaugural FIRE Marketer Awards embody the principles of FIRE Marketing by using fit, intent, recency, and engagement data to focus sales and marketing teams on qualified leads and close more deals. Selected by a committee of EverString…

Why You Need to Make Intent Data Fit For Your Business

Intent data’s popularity has spiked over the last few years, recently hitting an all-time high. But, on its own, intent data, can be problematic for businesses and requires an additional filter to achieve the biggest results. Intent data is, by definition, any data that has been collected to help make the assumption that a business has the intent to purchase. First party intent data has been harvested for nearly a decade in the form of engagement data from platforms like Marketo, Eloqua and Pardot, revealing who has…

Why Data Orchestration Is a Big Deal for B2B Marketers

The MarTech industry peddles an integrated utopia where all the pieces are connected and working together in harmony, but the reality is quite different. More often than not, human intervention is needed to connect the dots across a sales and marketing organization and its attendant martech stack. As B2B marketers deploy their data-driven strategies, the biggest obstacle is now clear. Enter data orchestration. Orchestration is the process of setting up data-driven workflows that generate positive business outcomes on a…

EverString and Heinz Marketing Explore The State of Artificial Intelligence

Latest Heinz Marketing and EverString Study Finds that Most Marketers are Currently Using AI to Explore Future Opportunities and Identify Customers Based on ICPs AI continues to rock the boat for B2B marketing and sales teams. With the growing maturity of AI and machine learning in marketing technologies, marketing and sales intelligence software powered by automated data science is turning into the most reliable business platform. AI is becoming a core component of marketing technology solutions; the promise of AI is not…

Account Based Go-to-Market Gets a New Friend Through FIEE: Fit + Intent + Engage + Execute

TTEC, Bombora, EverString and Terminus to Introduce Innovative B2B Sales Approach at SiriusDecisions Summit TTEC, a leading global technology and services provider focused exclusively on the design, implementation and delivery of transformative customer experience for many of the world's most iconic and disruptive brands, today introduced a groundbreaking B2B sales approach for driving account-based go-to-market with partners Bombora, EverString and Terminus. The companies will share details around their integrated…

EverString and Terminus Integrate to Help Sales and Marketing Teams Easily Execute Account-Based Marketing Programs

EverString, the leading marketing and sales intelligence software company, and Terminus, the leader of the account-based marketing movement, announced a fully functional integration of their platforms. The integration allows B2B marketers to identify and segment target accounts within EverString and then engage those accounts by adding them to an account-based advertising campaign on the Terminus ABM platform. Marketers can measure account engagement using Terminus' account-based web analytics. The…

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

"We use ML and NLP to help process billions of structured and unstructured documents to curate highly valuable technographic information that our customers use to inform their sales and marketing outreach." Tell us about your role and how you got here. What inspired you to launch a sales intelligence platform? When I launched HG Data 8 years ago, the driving force for me was the notion that my team and I could build highly valuable datasets for sales and marketing teams – data that we knew the market needed, data that…

Interview with Heidi Bullock, CMO, Engagio

"The hard part for most marketers is educating other folks in the organization on how to evaluate account-based initiatives." Tell us about your role and how you got here. What inspired you to be part of Engagio? I am the CMO of Engagio. I was inspired to join the company because I believe in the vision. As a marketer, I have done ABM for years but struggled to scale the programs and measure them without me spending hours in excel or bribing someone in IT to help me pull data. I also worked with Jon Miller at Marketo…

TechBytes with JJ Kardwell, CEO and Co-founder, EverString

JJ Kardwell CEO and Co-founder, EverString Data is the new digital currency. Many companies are struggling to clear their data streams and leverage the benefits that DMPs offer. We spoke to JJ Kardwell, CEO, and Co-founder of EverString to understand how marketers can address the issue of data and its uses.Tell us about your role at EverString, and the team and technology that you handle? I am the CEO and Co-founder of EverString, the leading marketing and sales intelligence software company. EverString helps B2B…

EverString Data Platform Unveiled for Greater Agility in B2B Marketing, Sales, and Ops

Everstring's Data Platform Will Solve the Problems Arising from Bad Data Flowing into Machine Learning and Analytics Systems or Directly to Front-Line Sales and Marketing Users Leading B2B predictive analytics and sales intelligence platform, EverString, launched the EverString Data Platform. The Platform would set a new standard for clean, reliable data that is constantly refreshed, improved, and expands, in real time. The platform is designed to give B2B sales, marketing, operations, and advanced analytics teams…

10 ABM Stats at Your Fingertips

The secret behind the growing popularity of Account-Based Marketing (ABM) is how confident and informed marketers feel while using it. While ABM remains the hottest MarTech topic for 2017, its importance has not grown overnight. While it may seem all geek to newbies, ABM offers very rewarding opportunities for marketers. According to the ABM evangelist, Sangram Vajre of Terminus, “If marketers adopt Account-Based Marketing practices, they will drive revenue in their businesses. I want to do everything I can to help make…