Browsing Tag

Experience Cloud

Nordisk Film Cinemas Selects Selligent Marketing Cloud to Drive Personalized Customer Engagements Across Web, Email, Mobile and Social

Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing and experience cloud platform, announced leading Nordic entertainment company, Nordisk Film Cinemas, as a client. Nordisk Film Cinemas (part of Egmont Group) will use Selligent to automate omnichannel digital marketing campaigns, enabling it to personalize and optimize the millions of communications sent to its cinema guests across Denmark, Norway and Sweden. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ…

Adobe Unveils New Advanced Analytics Products for Faster, Better Customer Intelligence

New Capabilities Within Adobe Analytics Would Enable High-Growth Brands To Derive Meaningful Insights Faster, And With More Precision In its recent annual 2017 Digital Marketing Study, Adobe reported that most brands are taking significant strides towards digital maturity. Almost a quarter of these brands have actually self-reported themselves to be at the cusp of “advanced” maturity level. Taking a cue from the study’s findings, Adobe Analytics debuted a series of innovations which arm teams and workers with intelligence…

Hootsuite Adds Adobe Content to Empower Social Media Marketers

Integration With Adobe Enables Hootsuite Marketers To Easily Discover, Create, And Distribute Content Across Paid And Organic Social Channels Designer, photographer, filmmaker, webinar champion and much more—Hootsuite marketers can now master the ways of social media marketing by bringing the power of Adobe Creative Cloud to their arsenal. The leading social media marketing platform has announced a collaboration with Adobe which would give Hootsuite’s customers seamless ability to access, edit, distribute, and gain…