Factual

Enrich first-party data assets with high-quality location data to derive deeper customer insights and make more informed decisions Factual, the location data platform, announced Data Enrichment, a new product that allows businesses to…
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New Segments Identify Affinity or Intent Using Actionable Insights From Real-World Consumer Behavior to Identify, Reach and Engage Customers Factual, the location data company, announced a significant update to its Audience product,…
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Digital Marketing Expertise from Mitsui to Accelerate Factual’s Entry into the Japanese Market Factual, the location data company, announced a strategic partnership with Mitsui & Co. (“Mitsui” head office: Chiyoda-ku, Tokyo;…
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New Product Follows More Than 400% Growth in Factual’s Current Measurement Offerings Factual, the location data company, announced Measurement Intelligence, a new product that helps brands, advertisers and agencies clearly access…
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Eleven Companies Join New Measurement Partner Program to Provide More Robust Third-Party Solutions for Media Campaigns Roku, Inc. announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT…
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The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce Let's take a shot at the most enterprising question of 2018 -- How are companies using…
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