first-party data

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced that Acxiom Real Identity™ is now integrated with Sitecore’s CDP (customer data platform).…
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Lytics CDP integrates with Amazon’s new advertising targeting API; Lytics customers can use hashed email and first-party cookies to retarget consumers on Amazon’s powerful DSP Lytics, a leading customer data platform (CDP) that improves…
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In 2022, as the business world looks to recalibrate yet again to the new reality in which today’s organizations operate, the winners will set themselves apart based on their strategic use of data and consumer insights. These days, a truly…
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Just as advertisers have long relied on calls to action to prompt consumers, Apple’s move this year to enhance consumer privacy on its devices and Google’s announcement of 2023 being the year to end third-party cookies should trigger…
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The world of marketing has been significantly evolving at a rapid pace — digital transformation accelerated during the pandemic, creating more and more digitally connected channels, and ever-expanding volumes of real-time data. In this…
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Mobiz, a startup that dynamically integrates hyper-personalization into mobile marketing, announces the launch of its flagship SMS marketing service and tool aimed at empowering small and medium-sized businesses (SMBs) with a product…
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There is a lot that performance marketers can to do prepare for their marketing campaigns. The recently concluded Q4 of 2021 might have served up some learnings. Daniel Avshalom, Head of Ad Operations at Zoomd shares more: ________ Many…
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With the demise of third-party data, brands are presented with an opportunity to invest in modern data infrastructure and build trust with customers. But, how do marketers collect and optimize first-party data through better processes? Let…
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Many businesses try to manage their own first-party data, and since they aren’t doing it correctly, they end up harming their business over time. Sky Cassidy, CEO of Mountaintop Data, explains the pitfalls and landmines involved with…
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The privacy updates of iOS 15 have changed the game for marketers. Brands have been relying on funnels and retargeting to drive people to their websites using lookalike audiences. Essentially, when a prospect lands on a brand’s website or…
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During the past few months, as economies recover and enter a new normal, Luxury Institute and DataLucent have engaged in rich, candid dialogue with C-level executives at top-tier luxury, premium and mass brands. During these…
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The marketing world is undergoing rapid transformation. While agility and adaptation to change is nothing new for marketing teams, the shifts brought forth by the pandemic are breaking the traditional models and pushing the need for fast…
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NetworkNewsAudio – Streamlytics announces the availability of a broadcast titled, “Third-Party Cookies Are Toast, First-Party Data in Demand as Consumers Clamor for Privacy.” Marketing Technology News: Avatier Unveils 2021 Spring…
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More than 18 months after announcing that Chrome would no longer support third party cookies, Google declared a year-plus delay in that plan, citing the need for more time to “get this right.” While the natural inclination for publishers…
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New Hires Jill Lyons, Mike Chung, and Brendon Volpe will bridge gaps in a customer-centric approach As the industry hustles for first-party data ahead of a major industry disruption, Hawkeye asserts that the solution starts with the…
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Intent IQ, a next-generation identity resolution leader, has partnered with HUS Digital, a leading data management provider, enabling retailers to tap into their first-party data. This unique partnership better positions retailers for a…
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If you’re like me, then you’ve been spending most of your working life in Zoom calls lately. While it’s been great for social distancing, it hasn’t always made for the best meetings. How many of you have had that call: the low bandwidth,…
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A Cambridge study went viral back in 2015 claiming “Facebook knows you better than anyone else.” Participants took a personality test, then gave researchers access to their Facebook likes. The results were straight out of Black Mirror.…
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New Product Enables Marketers to Easily Link Their Data with Nielsen Data for Efficient Media Planning and Data-Driven Linear Campaigns Nielsen, a global measurement and data analytics company, launched Nielsen Audience Planner, an…
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It’s exactly a month since the California Attorney General finalized and submitted the proposed regulations to the California Consumer Privacy Act (CCPA) to the state’s Office of Administrative Law (OAL). Tomorrow, on 1 July, the OAL is…
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