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FlipMyFunnel

FlipMyFunnel Unveils State of Account-Based Marketing (ABM) Report, in Partnership with Heinz Marketing

New Research Shows Continued Increase in ABN Adoption, Identifies New Challenges in Scaling Programs, and Shows Trend Toward Technology Consolidation Terminus, the #1 rated account-based marketing (ABM) execution platform and leader of the ABM movement, announces the release of a report on the state of ABM, conducted by FlipMyFunnel and Heinz Marketing. This recent research was initiated in order to better understand how ABM practitioners are using an account-based strategy in B2B businesses, the role technology plays in…

How Customer Voices are Powering ABM Campaigns

Customers Offer Trusted Information About Buyer Value Because Business Networks Are Rich with Potential Prospects. Businesses Shouldn’t Miss the Impact of Customers as Advocates to Boost ABM Campaigns ABM has exploded in the B2B marketing scenario. It is incredibly precise, targeted and personalized when compared with other inbound and outbound strategies. 65% marketers have confirmed that ABM is helping them find customers easily. ABM aligns the whole organization around the right kind of customers. Here the right…

FlipMyFunnel 2018 Conference to Return to Boston

Conference Unites Best in B2B Marketing and Sales Community for Third Year FlipMyFunnel 2018 is back on August 8 for its third year. Hosted by Terminus, this year’s conference is taking place at Boston’s largest and premier venue, the Boston Convention & Exhibition Center. #FlipMyFunnel 2018 Conference to Return to Boston The #FlipMyFunnel conference was created with the singular goal in mind to gather the best and brightest B2B marketers and salespeople under one roof to explore the latest technologies and…

Terminus Has a New CMO; Sangram Vajre Is Now Chief Evangelist

As CMO, Peter Herbert Would Be Responsible for Leading the Company's Goal to Grow ABM into an Agile B2B Marketing Force in 2018 and Beyond Sangram Vajre, Co-founder, and CMO of leading ABM platform Terminus has been named as the Chief Evangelist of the company.  VP of Marketing at Terminus, Peter Herbert has been promoted to Chief Marketing Officer. Read More: Account-Based Marketing Leader Terminus Acquires BrightFunnel Peter Herbert joined Terminus in July 2017. A marketing veteran with years of experience in the…