Browsing Tag

Formula 1

LAT Images Speeds up Formula 1 Media Distribution With Fotoware Digital Asset Management

LAT Images, a leading motorsport photography agency, has implemented a Digital Asset Management (DAM) solution from FotoWare to help deliver Formula 1 and Formula E series images and video in near real-time across the globe. Established in the 1960s, LAT Images covers major motorsport competitions such as the Formula One, World Rally Championship, 24 Hours of Le Mans, British Touring Car Championship, NASCAR Cup Series, IndyCar Series and Grand Prix motorcycle racing. Marketing Technology News: BlueConic Expands…

Formula 1 Works with AWS to Develop Next Generation Race Car

Computational Fluid Dynamics Project utilizes over 12,000 hours of compute time to design car for 2021 racing season Amazon Web Services, Inc. (AWS), an Amazon.com company, and Formula One Group (Formula 1) have completed a Computational Fluid Dynamics (CFD) project to simulate the aerodynamics of cars while racing, carrying out detailed simulations that have resulted in the car design for the 2021 racing season. The CFD project used over 1,150 compute cores to run detailed simulations comprising of over 550 million data…

Role of Fan Experience and Marketing Analytics in Influencing Global Sporting Trends

The Latest Nielsen Sports' Report Finds Why Tapping the Power of eSports and Marketing Analytics is a Top Priority for Publishers, Brands, Media and Traditional Sporting Campaigns Two of the biggest sporting events are underway -- The FIFA World Cup Russia 2018 and Wimbledon 2018. And for someone who loves motorsport, the weekend was blazed hot by Max Verstappen in his Red Bull Formula 1 car and the duo in Ferrari at the Spielberg racing track. With so much happening in the sporting arena, how could we keep the role of…