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Forrester Research

Why B2B Brands Need Customer Reviews and Omnichannel Engagement

Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. Now they’re becoming important for B2B companies, too. That’s because B2B decision-makers are bringing purchasing habits from their consumer lives to work—and they’re changing the way B2B Marketing works in the process. These B2B decision-makers often study customer reviews, just as consumers do. And their experiences with consumer brands have raised their expectations for consistent,…

Taking the Sales Approach to Marketing – Part 2

During my recent “thought leadership” presentation for Women In Revenue, I was able to hone in on how my Sales background helped me challenge the status quo of Marketing. Specifically, I unearthed my successes, failures, and lessons along the road to CMO, which gave me some unique insight. In part one, we broke down how taking a Sales approach to Marketing helps you focus on the right accounts, avoid single-threaded leads, and create a great customer experience. Now, let’s dive into how it can empower you to connect with…

Cognizant Named an AI Consultancy Leader by Independent Research Firm

Cognizant is recognized as an Artificial Intelligence (AI) services leader in the newest report on the space by Forrester Research, a leading global research and advisory firm.  The Forrester Wave: AI Consultancies, Q3 2019 report reviews the capabilities of 13 service providers on 23 criteria, including their current offering, strategy and market presence. Cognizant received the highest rating possible in the technology, deployment, and innovation roadmap criteria.  The report also noted that: Cognizant's…

Merkle Named a Strong Performer Among Performance Marketing Agencies

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been recognized among the top performance marketing agencies by leading independent research firm Forrester Research, Inc. The agency was recognized for its people-first approach to performance marketing and for being strong in both paid search and programmatic display. Forrester recently released The Forrester Wave: Performance Marketing Agencies, Q3 2019, naming Merkle a strong performer. The report assesses the state…

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms

4C, a global data science and marketing technology company, announced that Forrester Research, a leading global research and advisory firm, has ranked 4C as a Leader in its report "The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019," published today. For the evaluation, the 13 most significant providers in the category were assessed by Forrester across 10 criteria including Plan/Schedule Building, Buying (Traditional Linear, Set Top Box, OTT/CTV, and Online Video), Audience Discovery and Building,…

Nuxeo Recognized as a “Strong Performer” in ECM Content Platforms by Independent Research Firm

Analyst Firm Cites Nuxeo for Scalability & Open Source Approach to Content Management Nuxeo, a leading cloud-native Content Services Platform (CSP) provider, announced the company has been recognized as a “Strong Performer” in The Forrester Wave™: ECM Content Platforms, Q3 2019, an evaluation of top enterprise content management (ECM) platform vendors by Forrester Research Inc., a leading global research and advisory firm. The Forrester Wave™: ECM Content Platforms, Q3 2019 report assesses the state of the ECM…

Inte Q Receives a Top Rating for Measuring Emotional Loyalty by Leading Research Firm

A Key Pillar of Inte Q's Agency Vision to 'Create Customer Love Is a Proprietary Score. This Proprietary Score Leverages AI and Machine Learning Algorithms to Identify Behaviors That Indicate 'Love' for a Brand. Using over 80 Different Metrics, Including Proprietary Brand Research, Social Media Listening and Monitoring, and First-Party Transaction Data, Inte Q Creates a Single Score That Accurately Measures Emotional Loyalty Inte Q, a leader in the loyalty marketing industry, is proud to announce Forrester Research has…

Merkle/HelloWorld Named a Strong Performer Among Loyalty Service Providers

Ranking Is Complemented by Q2 2019 Recognition of Merkle/Helloworld as a Strong Performer for Loyalty Technology Platforms Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that Forrester Research, Inc., an independent research firm, named Merkle/HelloWorld a Strong Performer in The Forrester Wave™: Loyalty Service Providers, Q3 2019. “building emotional connections with customers regardless of tactic” The Forrester report assesses the state of the loyalty service providers…

Evergage Named a Strong Performer Among B2B Customer Data Platforms (CDPs) by Independent Research Firm

1-to-1 Personalization and CDP Company Recognized for Enabling Real-Time Data Activation Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage as a Strong Performer in its report "The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019," published today. The Forrester New Wave reports evaluate emerging technologies, based on vendors' offerings, strategies and market presence. This evaluation examines "the 13 providers that matter…

Symantec Named a Leader in Enterprise Email Security by Independent Research Firm

Symantec’s Email Security Solution Recognized Based on Current Offering, Strategy, and Market Presence Symantec Corporation, the world’s leading cyber security company, announced that it has been positioned as a Leader in "The Forrester Wave: Enterprise Email Security, Q2 2019," a new report published by Forrester Research, Inc. “Email represents a unique challenge for the modern enterprise. It’s both a mission-critical business application and the most common way for cyber criminals to launch and distribute threats. In…

CrowdTwist is Named a Leader in Loyalty Technology Platforms

Crowdtwist Receives Top Scores in the Current Offering and Strategy Categories CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement solutions, announced that Forrester Research, Inc., an independent research company has named CrowdTwist as a Leader in the prestigious "The Forrester Wave: Loyalty Technology Platforms, Q2 2019." The Forrester report states that CrowdTwist's loyalty and engagement platform focuses on helping brands build and execute inspiring loyalty programs. In the report,…

Independent Research Firm Names Pegasystems as a Leader in Real-Time Interaction Management

Pega Receives Top Scores in Current Offering and Strategy Categories Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced Forrester Research has named Pega a Leader in The Forrester Wave: Real-Time Interaction Management (RTIM) report, Q1 2019. Pega received the top scores in two of the three main evaluation categories – current offering and strategy – and tied for top scores in 10 of the 14 top-level criteria. Forrester analyzed the 12 most significant…

Accenture Interactive Positioned as a Leader in Independent Research Report on Digital Experience Agencies in Asia Pacific

Accenture Interactive has been named a leader in the latest Forrester Research report on digital experience service agencies in the Asia-Pacific (APAC) region. The report, titled “The Forrester Wave: Digital Experience Agencies In Asia Pacific, Q4 2018,” evaluated Accenture Interactive and 12 other vendors on 23 criteria, including Current Offering, Strategy and Market Presence. “To win in today’s digital world, brands must create experiences that provide value across every interaction. Accenture Interactive combines the…

FlowForma Recognized as a DPA-Wide Vendor by Independent Research Firm in ‘Now Tech: Rapid App Delivery’ Report

FlowForma, the leading provider of Process Automation tools for Microsoft Office 365, has been recognized by Forrester Research Inc. as one of the forty-one Rapid-App-Delivery Providers identified in its latest report, 'Now Tech: Rapid App Delivery, Q1 2019'. With Rapid-App-Delivery platforms becoming a vital component when driving digital transformation, most initiatives are mis-managed and can be shelved due to software-delivery barriers. Opening the software strategy to be DPA-wide and using low-code platforms, enables…

Medallia Recognized in APAC as Top Ranked, in Both Current Offering and Strategy

Medallia Named a Leader in Customer Feedback Management by Independent Research Firm Medallia Experience Cloud, the Experience Management platform, has been named as a leader and recognized for its ability to 'drive improvements at scale' among top APAC customer feedback management providers by Forrester Research, a leading global research and advisory firm. The report, The Forrester Wave: Customer Feedback Management Platforms in Asia Pacific, Q4 2018 noted the following findings: Medallia received the highest…

PossibleNOW Cited as One of 12 Providers That Matter Most in New Independent Report for GDPR & Privacy Management Software

PossibleNOW Views the Growing Privacy Landscape as an Opportunity to Focus on Consent, Preference, and Data Subject Rights Management for Enterprise Companies in Need of a More Sophisticated Solution Leading analyst research firm, Forrester Research, unveiled this week its research report: The Forrester New Wave: GDPR And Privacy Management Software, Q4 2018. The report lists PossibleNOW as one of the “12 providers that matter most” in its evaluation of the emerging market for EU General Data Protection Regulation (GDPR)…

Impartner Named a Leader in Partner Relationship Management Evaluation by Independent Research Firm

Impartner Achieves Highest Scores Possible in 16 of 26 Categories Including Recruitment/Workflows, Lead and Opportunity Management, and Deal Registration Impartner, the industry's best-selling, most award-winning pure-play Partner Relationship Management (PRM) solution, announced that it has been named a PRM leader by Forrester Research, based on results in all three evaluation categories: Current Offering, Strategy and Market Presence.  In the report, the "The Forrester Wave: Partner Relationship Management, Q4 2018,"…

Ahalogy Named an Influencer Marketing Solutions ‘Leader’ by Top Independent Research Firm

Quotient Technology’s Influencer Marketing Solution Called “the Best Fit for CPG and Retail Brands and Shopper Marketers Eager for Full Service” Quotient Technology Inc.  announced that Forrester Research ranks Ahalogy as a “leader” in influencer marketing in a new report, The Forrester New Wave: Influencer Marketing Solutions, Q4 2018. Forrester, which evaluated top influencer marketing firms on a range of ten criteria, gave Ahalogy a differentiated rating, the highest score possible in seven criteria, including…

Global Sales Enablement Momentum Spurs Triple-Digit Growth for Seismic

Seismic, the recognized leader in sales and marketing enablement, announced 109 percent year over year organic growth in the recurring revenue base to end the third quarter. Consistent customer satisfaction continues to be a major factor in the company's success: Seismic posted year over year 97 percent gross retention to end the quarter. "The top trend we've seen thus far this year is large enterprises redefining the scope and potential of their sales enablement strategies," said Doug Winter, Seismic CEO. "They have…

Squirro Breaks Into Forrester’s List of Leading Augmented Intelligence-Based Analytics Platforms

Squirro has announced that it has been included in Forrester Research, Inc.’s “Master The Mechanics Of Analytics For Revenue Growth” report, published on 16 August 2018. The report examines common revenue-supporting objectives for B2B customer insights (CI) leaders supporting marketing and sales as well as “how-to” analytical techniques to drive these objectives. Squirro is a leading Augmented Intelligence solutions provider. At the time of this announcement, Dorian Selz, CEO and Co-founder of Squirro, said, “This report…