Browsing Tag

fraud prevention

Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for performance marketing across channels Global app marketing platform Adjust announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will be able to build a more complete view of the user journey…

Kount Joins Adobe Exchange as Accelerate Partner

Kount, the leader in fraud prevention and digital identity trust, announced an Accelerate Level partnership in the Adobe Exchange Partner program. This will enable Magento customers to have access to industry-leading fraud prevention that is #1 for both its Technology Excellence and Customer Impact according to a recent Quadrant SPARK Matrix. The collaboration will help businesses to protect against payment fraud, chargebacks, and disputes while enabling businesses to accept more good orders and increase revenue. Businesses…

Consumer Study Reveals Shocking Shift In Attitudes Towards Fraud Post-Lockdown

Warning for retailers to be vigilant after a huge rise in false consumer claims More than a third (36%) of consumers in the United Kingdom admitted to filing false claims in order to get ecommerce orders for free, according to a Signifyd consumer survey. 32% of respondents admitted to breaking discount or promotion rules in order to receive a price break they were not entitled to. Retailers expected to see record levels of fraudulent orders, as online orders soar ahead of Christmas and  number of false claims…

Kount Launches New Podcast that Breaks Down the Latest Trends in Fraud, Digital Identity, eCommerce and Cybersecurity

The 5 Trends, 5 Minutes: Cyber & Fraud Podcast will feature industry leaders focused on fraud prevention, payments, eCommerce and more Kount, the leader in fraud prevention and identity trust, today announced a new podcast called 5 Trends, 5 Minutes: Cyber & Fraud. The weekly show features the top five headlines in cybersecurity, fraud prevention, eCommerce and payments, as well as an interview with industry experts breaking down key topics. The new podcast equips listeners with best practices and insights to…

Kount Named #1 in Quadrant Evaluation of eCommerce Fraud Prevention Vendors

In a new industry analyst report, Kount’s AI-driven fraud protection platform is recognized as the top solution for both Technology Excellence and Customer Impact analysis of SPARK Matrix Kount, the leader in digital fraud protection and identity trust, announced that a recent independent eCommerce fraud prevention vendor evaluation from an industry analyst has ranked Kount as the top overall solution. Analysts assessed dozens of vendors and chose 10 to highlight in the SPARK Matrix™, where Kount ranked highest overall…

Arkose Labs Hires Web Security Product Expert David Senecal

Arkose Labs, provider of online fraud and abuse prevention technology, announced another addition to its leadership team.  David Senecal joined the company as Vice President of Product Platform, effective June 15. With more than 20 years of experience working with web performance, security and enterprise networking technologies through various roles, Senecal is a leader in designing and developing scalable web security products to help prevent fraud, stop bot attacks, and secure application layers. Marketing Technology…

Kount’s Digital Account Fraud Protection Ties For the Highest Score in Current Offering Category

Independent Research Firm Names Kount as a “Strong Performer” in RBA report Kount, the leader in identity trust and digital fraud prevention, announced independent analyst firm Forrester Research has named Kount a “Strong Performer” in The Forrester Wave™: Risk Based Authentication (RBA), Q2 2020. Kount tied for the highest score in the Current Offering category. Kount is one of just seven companies to be included in the Forrester Wave™ for RBA. To be selected for the final report, vendors had to have a thought-leading,…

Barclaycard Payments Partners With Kount to Deliver Industry-Leading Fraud Prevention and Prepare Businesses for Strong Customer…

Kount’s advanced fraud prevention uses adaptive AI and machine learning combined with the Identity Trust Global Network to protect businesses from chargebacks and false positives The real-time fraud screening and risk analysis also helps businesses better prepare for SCA by allowing them to take advantage of ‘TRA’ exemptions Barclaycard Payments, which processes almost 40 per cent of card transactions in the UK, has announced a new partnership with leading fraud prevention provider Kount to give Barclays Transact…

Kount Adds to Executive Team and Bolsters Product and Solution Momentum With New Vice President

Vikram Dhawan brings depth of fraud prevention and risk management experience to accelerate Kount’s products and solutions in eCommerce fraud and account takeover protection Kount, the leader in identity trust and fraud prevention, announced Vikram Dhawan has been appointed as the Vice President of Product. With 15 years of experience in the fraud and risk management industry, Dhawan has been tapped to advance Kount’s recent innovations in account takeover protection and the Identity Trust Global Network. Dhawan joins…

Kount Unveils eCommerce and Fraud Trend Tracker for Spring 2020

Weekly data tracker will help digital businesses to navigate rapidly changing eCommerce demand, including expanding models for delivery Kount, the leader in digital fraud prevention and account protection, announced a new weekly tracker for up-to-date eCommerce purchase trends emerging in the current global pandemic. In light of the impacts of the coronavirus, Kount is helping businesses to monitor trends including changes in online transactions by industry, shifts in eCommerce models including expedited shipping…

Kount Announces Email First Seen Capabilities as Part AI-Powered Identity Trust Global Network

Email First Seen allows customers to see the age of an email that appears in an interaction, enabling them to more quickly and accurately determine identity trust and further improve fraud prevention effectiveness Kount, the leading fraud prevention solution, announced the immediate availability of Email First Seen as an indicator of email trust, an integral part of the Identity Trust Global Network. Unveiled earlier this month, Kount’s Identity Trust Global Network includes fraud and trust signals from more than half a…

Adjust Launches Pioneering Automation Technology to Fundamentally Simplify Mobile Advertising Processes and Foster Creativity

With marketers citing repetitive workflows as a top pain point, Adjust's new Control Center automates campaign management, empowering them to focus on creativity, strategy and pushing boundaries Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, today announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today's marketers.…

Bot Fraud: Financial Services Count the Cost

The tech world moves fast. As new platforms are developed and users migrate, one troubling constant has emerged: fraudsters keep following the money. No surprise then, that financial services apps are firmly in those criminal crosshairs. The sector is booming, with 115.6 million people banking on mobile at least once a month across the US. As usage rates grow, so too do the risks for the sector, and apps coming under increasing threat from automated bots. A report from ThreatMetrix reveals that companies fell victim to 3…

TechBytes with Christian Henschel (CEO) and Paul H. Müller (CTO) at Adjust

"Marketing automation will augment marketing teams, giving them new strengths even when their numbers are low." What kind of future are you building for your customers at Adjust?  Christian: In 2020, Context will be king — and Automation will do the heavy lifting. The right ad delivered to the right person at the right time: it’s a Marketing cliché that has been around for almost a decade, but it’s still something the industry is struggling to get right. With consumer demand for personalized content reaching an…

Adjust Data Shows Consumers Give Mobile A Lot Of Love On Valentine’s Day

Adjust data reveals insights into how consumers use mobile phones to celebrate Valentine’s Day, as sessions peak on the 14th across verticals — from Food and Drink to Gaming  With Valentine’s Day coming up this week, many might be thinking a little more eagerly about how to find the perfect partner. But the holiday isn’t just about Dating apps. Planning for February 14 — from what gifts to buy to booking a ride to your restaurant or rendezvous — are actions (and conversions) that increasingly happen on mobile. Marketing…

Adjust Bolsters Global Sales Team With Senior Appointments of Bill Kiriakis and Silvia Buermann

Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle and Salesforce. An enterprise sales management veteran, Kiriakis will oversee Adjust’s global…

Adjust Extends Ad Revenue Reporting To MAX By AppLovin

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond  Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and…

MarTech Interview with Mark Goldspink, CEO at The ai Corporation

"Using the latest ML technology, it is now possible to create customer churn algorithms based on historical data; which, when applied to real-time data, can help predict which customers pose a churn risk." Could you tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics? It is well documented how AI/Machine Learning has been used over the past 30 years to help financial institutions prevent fraud on consumer credit cards. The reason why this was a particularly good use case…

Mobile Banking Apps Score Highest User Loyalty Level, New Report From Adjust and App Annie Reveals

Data shows Payment apps are gaining traction globally Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, released today The Mobile Finance Report 2019 with App Annie, the leader in mobile market data and analytics. It highlights the high-growth markets for banking apps and details the benchmarks and metrics marketers must aim for, to acquire and retain high-value audiences. The global report — which draws from Adjust and App Annie internal data from January 1, 2019 to June 30, 2019 —…

Opinion: In Order to Beat Ad Fraud, Prevention Is the First, Most Important Line of Defense

While some within the industry might have previously brushed off ad fraud as an annoying itch, everyone from advertisers to agencies and ad networks are starting to come to grips with the immense threat it poses. With estimates of ad fraud in 2019 set to total $18.7 billion in North America - 36% of estimated global loss, it’s not hard to see why. Discoveries of high profile fraud operations and litigation have been coming in hard and fast, and from major household brands to boot. For example, Uber recently filed lawsuits…