Browsing Tag

Future

Toward The Future Of Digital Audience Measurement

As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it's important to not exclude the need for accurate measurement as changes in the digital media environment accelerate.  Importantly, the changes the industry has been making in response to increasing privacy requirements have implications for all aspects of…

Welcome to the Future: Why You Should Be Digitizing Your Sales Awards

We all enjoy receiving praise from our boss for a job well done, right? But workplace recognition programs are about more than just thanking employees for their hard work and outstanding achievements. Recognition is something our brains are hardwired to need, and recognition, in fact, causes a release of dopamine, a neurotransmitter that helps control the reward and pleasure centers of the brain. Marketing Technology News: Helium 10 Announces New Amazon Advertising Platform – Launches ‘Adtomic’ a Breakthrough Solution for…

Frost & Sullivan Reveals the 50 Game-changing Technologies Transforming the Future

Webinar offers strategic guidance and actionable ideas on the hottest technologies with maximum potential to fuel global innovation and drive commercial success The convergence of emerging technologies with other advanced solutions is driving powerful innovations that will generate multi-billion dollar markets and new growth opportunities across the globe. However, identifying the right technologies to focus on can be costly, complex and time-intensive. Marketing Technology News: CNVRT Launches Yellow Hat, Delivering…

Cisco Redesigns Internet Infrastructure to Support a More Inclusive Future

News Summary Cisco continues to lead on creating the 'Internet for the Future' for the 5G era across silicon, routing and optical, network automation and more. Cisco working with top service providers and web scale companies to redesign their networks, making the internet and all it has to offer accessible to more people than ever before. Cisco is changing the economics of the internet with a new Routed Optical Networking solution featuring Acacia pluggable optics and Cisco's full mass-scale routing portfolio,…

Why Brands Need to Embrace the Privacy-First Cookieless Future

IAB Europe predicted that 2020 would be the year adtech turned the corner on regulator perceptions of digital advertising, delivering on the GDPR’s promise to provide transparency and control to users about the processing of their personal data.  But little did we know what 2020 would have in store. From a global pandemic, to the third-party cookie demise, our worlds have placed us in uncharted territories. But, with all disruption, comes opportunity. Over the past few years, numerous privacy regulations have come into…

Nexcess to Sponsor the Human Element NEXT Conference

The Conference Is an Event Focused on the Innovation in eCommerce, Digital Marketing and the Future of Online Retail NexCess, the leading provider of a variety of eCommerce hosting services, including performance-optimized WooCommerce and Magento cloud hosting announced its sponsorship of the Human Element NEXT Conference. The Human Element NEXT Conference takes place on September 11 at the Scarab Club, Detroit, Michigan. It is an event which focuses solely on innovation in eCommerce; digital marketing and the future…

Future Publishing Acquires US Content Business NewBay Media

Acquisition of NewBay Enhances Future's Reach into the US Market and Its Market-Leading Position in Music and Consumer Electronics Future plc, the global platform for specialist media, announces it has completed the acquisition of NewBay Media. NewBay is an information and events business based in New York and London. It has a substantial B2B portfolio operating in verticals including Electronics and Education, and TV and Audio, where it publishes Broadcasting & Cable, the leading voice of authority in the television…