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Game of Thrones

Game Of Thrones Named The Most In-Demand TV Show In The World For 2019 At Parrot Analytics’ 2nd Annual Global TV Demand Awards

Game of Thrones Also Wins Most In-Demand Drama Series in the World; Stranger Things Wins at Most In-Demand Digital Original; The Mandalorian Wins Most In-Demand Series Debut Game of Thrones was the big winner at the 2nd Annual Global TV Demand Awards presented by Parrot Analytics during the 2020 NATPE Miami Marketplace + Conference. HBO's epic series took home the top honor, Most In-Demand TV Series in the World, along with the trophy for Most In-Demand Drama Series in the World, for 2019. Netflix's Stranger Things …

Parrot Analytics Partners with Guinness World Records to Quantify TV Shows

Game of Thrones Ranks as the Most In-Demand TV Show and Stranger Things as the Most In-Demand Digital Original Show in the World Parrot Analytics, the leading big data TV analytics firm specializing in audience demand measurement worldwide, has partnered with Guinness World Records to identify the most in-demand TV series and digital original series in the world. Using Parrot Analytics' global, real-time, platform agnostic TV demand measurement system, Guinness World Records and Parrot Analytics charted demand for series…

Three Lessons for Advertisers from Game of Thrones

The blockbuster HBO series Game of Thrones started its seventh season this summer, solidifying its place as a pop culture phenomenon. Variety reports the first episode drew more than 16 million viewers and more than 2.4 million mentions on Twitter, both network records. The excitement isn’t just limited to viewers wondering if Jon Snow can hold the North, or if Daenerys Targaryen will reclaim the Iron Throne. Increasingly, those in the advertising world believe this hit show has important lessons to teach the industry. Here…