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GlassView

5 Reasons Video is the Best Choice for Account-Based Marketing

“Show, don’t tell.” “Seeing is believing.” “A picture is worth a thousand words.” These aphorisms about the primacy of the visual may be trite but they’re true. Four-fifths of all the impressions on the senses come from the eye. Our brains have evolved to rely on our vision to filter out threats and identify opportunities.   This is why video advertising works so well. However, applying video to account-based marketing (ABM) includes a host of challenges. ABM is the practice of creating a personalized mini-campaign aimed…

How GlassView’s Global Connected TV Platform is Being Embraced By Advertisers

Leading Video Platform GlassView Offers Consolidated Interface for Buying on BBC, ABC, Hulu, Al Jazeera, CBS, Roku, and Fox, Among Others, to Reach a Global Audience of over 700 Million Unique Users for Connected TV As 2018 is poised to become a breakthrough year for connected TV, video distribution platform GlassView is offering an industry-leading solution with innovative technology for matching advertisers with connected TV (CTV) opportunities. GlassView actively leverages Dynamic Ad Insertion (DAI) technology to…

Inside the One-Two Punch Video Posting Strategy

When it comes to posting videos, timing is everything. Should a marketer plan posting times by observing regular patterns of usage or evolve the placement in real-time based on results? The answer is a combination of both approaches, or what I like to call the one-two punch video posting strategy. Here’s why posting online videos requires both the use of traditional dayparts along with a real-time approach: Scheduling your videos based on traditional day-parts still works Studies show that viewership of YouTube…