How GlassView’s Global Connected TV Platform is Being Embraced By Advertisers
Leading Video Platform GlassView Offers Consolidated Interface for Buying on BBC, ABC, Hulu, Al Jazeera, CBS, Roku, and Fox, Among Others, to Reach a Global Audience of over 700 Million Unique Users for Connected TV
As 2018 is poised to become a breakthrough year for connected TV, video distribution platform GlassView is offering an industry-leading solution with innovative technology for matching advertisers with connected TV (CTV) opportunities.
GlassView actively leverages Dynamic Ad Insertion (DAI) technology to implement more nuanced targeting across FEP, VOD, OTT, addressable linear & programmatic linear offerings. Being at the intersection of digital video makes GlassView uniquely qualified to take advantage of the CTV opportunity. This is a shift because linear TV’s ads are served by matching the ads to the context and estimates of audience demographics. This means that in practice, there can be mismatches. A recent linear TV ad placement in February was for a holiday ad, for example.
Through work with BBC, ABC, CBS, Fox, Al Jazeera, Discovery Channel, Hulu, CNN, CNN Español, Roku, ESPN, Food Network and Telemundo, along with Cable/Fiber/Satellite providers like AT&T and Charter Communications, among others, GlassView helps advertisers reach over a global audience of over 700 million unique users.
In the United States, GlassView reaches 178 million unique users, found through 75 million set-top boxes and OTT inventory– 90 percent of CTV users in the country.
GlassView’s services offer 222 million events (the ability to access opportunities across full-episode programming video on demand and over the top) daily. Though other services offer the ability to buy connected TV time, no other company consolidates as many broadcasters into a single platform.
“Connected TV is the best of both worlds because it lets you offer Internet-like targeting for TV. In other words, advertisers get the precision of online ads delivered onto a bigger screen that demands consumers’ attention in their living rooms,” said Michael Goefron, Chief Brand Safety officer at GlassView & founding co-chair of the IAB’s video council.
Nearly 60 percent of U.S. households have access to connected TV via Apple TV, Roku, Amazon Fire and other platforms. EMarketeer estimates that over 181 million people in the US will watch connected TV in 2018. A recent report shows that requests for CTV advertising almost tripled in the past two years.
“This is a rare case where the demand has outpaced supply in media,” said GlassView founder James G. Brooks, adding, “We are positioned to help the market catch up as advertisers start using connected TV as a linchpin of their media strategy.”
GlassView distinguishes its offering with cross-screen reach, frequency management and sequential messaging that leverages IP address targeting. The company also guarantees 100 percent fraud-free impressions and works with Moat, Grapeshot and others to offer brand-safe placements.
GlassView developed its connected TV solution in 2016 in conjunction with its partnership with the Wharton Future of Advertising program at the University of Pennsylvania.
GlassView’s team includes a Board of Directors comprised of former LVMH North America Chairman Renaud Dutreil, who previously held several ministerial positions in the highest levels of French Government; Chien Chung (Didi) Pei, chairman of the China Institute and partner in the legendary Pei Partnership Architects; Beauty and Well Being Founder & Editor Clémence von Mueffling; Jim Porcarelli, Co-founder of MediaCom North America; former Conde Nast executive Stephanie Newhouse; CBS Revenue & Operations Executive Director Dennis Colon; former Vogue.com Creative Director Candy Pratts Price; and Gregory Baker, former UK Minister of Energy & Climate Change and current member of the House of Lords.
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