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Greenlight

Adslot Delivers 467% Increase in ROI Through Programmatic Guaranteed Solution

Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times  Adslot Media announced that a recent campaign executed on its programmatic guaranteed (PG) platform, achieved a 467% increase in ROI when assessing effective cost per mille (eCPM) compared against private market place (PMP) campaigns. Multiple award-winning digital and commerce agency Greenlight, planned and launched the campaign during the high-traffic Black Friday holiday, using its client’s…

Can Programmatic-Guaranteed Adtech Platforms Deliver 400%+ Increase in ROI?

Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that a recent campaign, executed on its programmatic guaranteed (PG) platform, achieved a 467% increase in ROI when assessing effective cost per mille (eCPM) compared against private market place (PMP) campaigns. Multiple award-winning digital and commerce agency Greenlight planned and launched the campaign during the high-traffic Black Friday holiday, using its client's…

Speak Your Audience’s Language with Data-Driven Video Content

The industry can easily agree that, when it comes to online content, video is now a vital component. In fact, by 2021, 80% of all web traffic is predicted to be video. However, many marketers still consider simply uploading the most recent TV commercial to YouTube and sharing the link on Twitter an efficient social strategy. To successfully ride on the wave of this growing online content, the time is now for marketers to take a considered approach to video content in order to see results. So, what do marketers have to do…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. NexTech to Transform E-Commerce with Web-Enabled Augmented Reality Cloudinary to Showcase New Media Management Capabilities at AWS Re: Invent 2018 E-Commerce Customer Fathead to Share Insights on Bringing Visual Content to Life Shutterstock Partners with…

Shutterstock Partners with Greenlight Getting Exclusive Access to Rights-Bound Content

Industry Leader for Rights Clearance, Greenlight Teams up with Shutterstock to Provide Access to Gated Content for the Latter’s Clients Shutterstock’s platform is popular among marketers because it allows them to extract volumes of content for designer marketing campaigns. Be it photographs, footage, music or editing, the company has been a go-to place for campaign managers to leverage on superior content. As a gesture to thank businesses for their patronage, Shutterstock has now partnered with Greenlight, a leader in…