GroupM Archives — MarTech Series

MarTech Interview with Lee McCance, Chief Product Officer @ Adverity

AI/ML Paroma Sen - July 22, 2025

Utiq Demonstrates Enhanced Campaign Performance Through Adobe CDP Integration

Customer Data Platforms MTS Staff Writer - March 27, 2025

PubMatic and GroupM Expand Partnership to Boost Latin America Market Impact

Customer Experience Management Globe Newswire - December 12, 2024

Utiq Launches Trusted Partner Programme to Further Accelerate Adoption and Growth

Content MTS Staff Writer - November 28, 2024

Where User Privacy Controls Meet An Evolving Advertising Landscape

Customer Data Platforms Bryan Szekely - August 20, 2024

Guideline Appoints Rob Norman and Greg Coleman to Board of Directors

Insights PRNewswire - April 17, 2024

Perion Acquires Hivestack, a Leading Global Full-Stack Digital Out-Of-Home (DOOH) Platform

Recommended Business Wire - December 12, 2023

Scope3 Raises $20M USD in Series B Funding Led by GV

Native & Programmatic Advertising Business Wire - October 13, 2023

SeenThis to bring Adaptive Streaming And Data Transfer Measurement to GroupM’s Media Decarbonization Effort

Native & Programmatic Advertising MTS Staff Writer - August 24, 2023

IRIS.TV and GroupM Partner to Unlock Video-Level Data for CTV and Online Video

Customer Experience Management PRNewswire - August 3, 2023

Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimization

AI/ML Business Wire - July 27, 2023

IAB Tech Lab’s Advanced TV Commit Group Adds Leading Industry Players to Develop Comprehensive TV Advertising Technical Standards

Customer Experience Management PRNewswire - June 6, 2023

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