Growth

As enterprises worldwide face mounting pressure to deliver faster, smarter, and more personalized customer experiences, ZVOX is emerging as a timely innovation. The company has announced the rollout of its AI Voice Agents, designed to…
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Frans Vermeulen, President at Swivel shares proven tips and best practices to enable modern advertisers to optimize their ad ops processes in this MarTechSeries interview: ___________ Hi Frans, tell us about some of Swivel's latest…
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Addition of WiFi and Fixed Line enabled Network Signals creates a single-source, cross-device addressability solution for Display, Video and App formats across, Mobile, PC and CTV screens Utiq, the European AdTech company with a unique…
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Veteran Technology Executives to Drive Strategic Growth and Innovation SearchStax, the Search Experience Company, is pleased to announce the appointment of two distinguished industry leaders, Brad Allen and Carol Meyers, to its Board of…
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In the dynamic world of digital advertising, one trend has surged in popularity in recent years: Connected TV (CTV). Having been a somewhat overlooked marketing channel for more than two decades, the medium saw significant growth during the…
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Marketing Work Management (MWM) is a strategic approach that streamlines and coordinates all marketing activities within an organization. It encompasses planning, execution, and measurement of marketing tasks and projects, aligning them…
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In the ever-evolving realm of media and advertising, Connected TV (CTV) has emerged as a beacon of innovation and growth. The Interactive Advertising Bureau’s (IAB) 2024 report on digital video advertising spend and strategy in the United…
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LinkedIn has become a critical B2B (business-to-business) networking and marketing platform. Millions of businesses use it to connect with other professionals, generate leads, and build their brand. B2B community engagement on LinkedIn is…
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Maropost, the commerce software suite built for fast-growing commerce brands, announces two significant appointments to its senior leadership team: Tim Schulz joins as VP of Product, Commerce Cloud, and Alessandra "Alex" Jacques steps…
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Amir Sharer explores the impact of IAB Tech Lab’s Open Measurement SDK on industry standardization, Transparency, and growth for app developers, publishers, marketers, and ad-tech vendors: _______ While many are predicting the end of the…
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In today’s competitive digital landscape, brands must prioritize their customers in every decision they make, no matter how small, to realize the true potential of their growth. But brands that are customer-centric do more than develop a…
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Jellyfish, the integrated global digital marketing business, is announcing the promotion of Natasha Wallace to the position of Managing Director for the Netherlands, from VP Strategy. Natasha joined Jellyfish in 2023 following the…
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New Relic, the all-in-one observability platform for every engineer, announced Katrina Wong as the company’s next Chief Marketing Officer. Wong will oversee the company’s brand, demand, and communications initiatives with a focus on driving…
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Former Accenture ecommerce leader brings expertise in solution selling, services, implementation and ecosystem partnerships to drive go-to-market transformation and operations BigCommerce , an open SaaS, composable…
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Former Box CMO will drive global marketing strategy Twilio management team expanded with recent hires of Chris Koehler, Inbal Shani, and Thomas Wyatt Twilio, the customer engagement platform that drives real-time, personalized experiences…
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Over a Quarter of Creators Ditch 9-5 Jobs for Creative Freedom, with Significant Earnings to Show The creator economy is witnessing a remarkable transformation as an increasing number of individuals are stepping away from conventional…
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In the dynamic realm of digital marketing, many marketing leaders express a desire for more prolific results from their technology investments, particularly within the consumer sector, where the stakes for customer lifetime value are…
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Proven SaaS Executive to Lead Next Phase of Growth for Provider of Tools for the Creator Economy Genesis Digital, LLC, a leading provider of Software-as-a-Service (SaaS) tools for the creator economy, including Kartra and WebinarJam,…
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Did you know that businesses that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost? This interesting statistic underscores the growing importance of lead generation and marketing automation. As the digital…
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Automation Anywhere, a leader in AI-powered automation solutions, announced that AI marketing leader ﷟Tim McDonough joined the company as chief marketing officer (CMO). McDonough, who brings more than two decades of experience in…
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