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Growth & Marketing

UK-based Growth MarTech Firm ‘Attest’ Raises $15 Million in New Funding Round

London-based consumer growth marketing technology firm, also labeled as a Consumer-to-Consumer (C2C) marketing technology platform, Attest has announced its latest funding round. The company is now richer by $15 million, which it intends to use to democratize the martech stack with consumer intelligence, Big Data analytics and Marketing automation tactics. The company announced its funding in their blog. “Attest is delighted to announce a new $15 million dollar investment to deliver on our promise of democratizing…

Iterable Releases New First-of-its-Kind Cross-Channel Marketing Individualization Solution

Catalog powers extensive campaign customization across unlimited product attributes Iterable, a cross-channel growth marketing platform, announced the release of its transformative solution Catalog, a revolutionary way to customize campaigns leveraging large amounts of contextual metadata. The Iterable platform enables brands to create a unified customer experience by orchestrating seamless engagement across email, mobile push, SMS, in-app and other messaging channels. Now Iterable Catalog offers marketers an…

Here’s What You Need To Do To Jump-Start Your Growth Marketing Efforts

The Global Growth Marketing Conference 2018 Scheduled for 11 and 12 December 2018, at Fairmont Hotel, San Francisco, California Growth is everything for any business. However, the definition of growth is very different today than what it was at the start of the decade. Now, SaaS companies have a better understanding of their burn rate in the industry. They also know how fast they are losing their advantage over their competitors. If a traditional SaaS company loses 2-3% of its existing customers every month, the business…

Announcing the Winners of the 2018 Iterable Growth Marketing Awards

Finalists of the 2018 Growth Marketing Awards to be Honored at Activate on April 3 at the San Francisco St. Regis Iterable, the growth marketing platform that powers true omnichannel relevance at scale, recently announced the winners of its 2018 Growth Marketing Awards. These awards were open to submissions from all companies that leverage Iterable to power personalized communications at scale. Here are the winners of each category: Growth Marketing Team of the Year: Box As a cloud content management platform, Box…

Urban Airship AI Marketing Orchestration Unveiled for Optimized Customer Engagement

Urban Airship's New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications. Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an…

Hootsuite Report: Social Media Impact is Top-Of-Mind for Businesses in Asia Pacific

New Hootsuite Report Finds That Social Media Impact Is Immense on the Business Objectives; States That Social Data Brings Many Benefits Beyond Marketing at an Organizational Level Hootsuite, the most widely used social media management platform, announced the release of its report on social media measurement, "From Insights to Action: How Asia Pacific organizations are unlocking the ROI of social media," which highlights how organizations in the region are tracking social media impact and correlating it to business…