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GWI

GWI Hires Former Brandwatch CPO, Bex Campbell, to Continue Business Growth

GWI, the leading target audience company, announces the appointment of Bex Campbell as Chief Product Officer. Bex joins the GWI team from Brandwatch, bringing 8 years of extensive research technology and leadership experience to the role. Marketing Technology News: MarTech Interview with Dmitri Lisitski, Co-founder and CEO at Influ2 “We can’t imagine someone more suited to the role, and we’re all looking forward to welcoming Bex to the team.” Bex will help GWI expand its business by spearheading product development…

GWI and LinkedIn B2B Institute reveal ‘Generation BETA’

Impact of the changed world of work on digital natives showcased in new report By the end of 2020 the BETA generation will deal with an average of almost 8,500 emails per year BETAs spend an extra 550 hours per year on their smartphones compared to older professionals -that’s an additional 68.5 working days Almost 1 in 5 BETAs have no dedicated workspace at home GlobalWebIndex (GWI), the leading target audience company, together with LinkedIn’s B2B Institute, launched “Work in BETA: The Rising B2B Decision…