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Horizon Media

Horizon Media’s Night Market Creates First Ever E-Commerce Upfronts, the eCommFronts

Night Market Partners With Amazon, Google, Facebook, Instacart, Walmart (WMG) and Promote IQ/Kroger to Develop Upfront Focused Entirely on the Newest Trends and Most Effective eCommerce Strategies Horizon Media and Night Market, Horizon’s recently launched data intelligence company, announced that they have created the industry’s first Upfronts dedicated to eCommerce, an exclusive event for Horizon Media which they have branded: eCommFronts; Click & Connect. Marketing Technology News: Sage X3 V2020 R2 Released in…

Horizon Media Launches New Company, Night Market, a Dedicated Data Intelligence Commerce Business

Horizon Media Hires AI Leader Randy Browning as President to Lead Night Market Horizon Media, a leader in driving business-based outcomes for marketers, announced that it has launched a new data intelligence company, Night Market. Night Market is designed to provide brands with unique insights into consumer purchase behaviour within the walled gardens of Amazon, Google and Facebook, thus giving brands unprecedented control of the consumer e-purchase journey. Night Market will be led by a leading AI and data intelligence…

Horizon Media Partners with Location Sciences to Establish Leadership in Global Location Data Verification

Horizon Partners with Location Verification Technology to Improve Audience Development and Business Outcomes Across Programmatic Mobile Campaigns Horizon Media, a leader in data-driven media and marketing insights, announced its latest innovation today saying that it is now independently validating all location data applied across its programmatic practice, including media, audience development and measurement. Horizon is testing verification technology from Location Sciences to take a leading position in the industry in…

Horizon Media Becomes The First Agency To Subscribe To Nielsen Advanced Audience Solution

Advertisers Get New Value Through Innovative Technology that Delivers Advanced Audience Campaign Metrics for Audience-Based Buys Nielsen announced that Horizon Media is subscribing to Nielsen Advanced Audience, an innovative suite of technology solutions that unifies the planning, activation and measurement of audiences beyond age and gender (e.g., new parent or first-time car buyer). A long-time Nielsen client, Horizon Media will now have a seamless process to execute advanced audience-based buys, solving the complexities…

Donnie Williams Joins Location Sciences as a Non-Executive Director

Location Sciences Group PLC, the pre-eminent global location verification provider to the $106 billion digital advertising industry, is pleased to announce the appointment of Donald "Donnie" Williams as a non-executive director of the Company with immediate effect. Donnie has worked at Horizon Media, Inc. ("Horizon") for nearly 13 years and has served as Chief Digital Officer since 2010, responsible for business development, operations, capability establishment and implementation, as well as marketing. He has been…

Horizon Media Adopts Nielsen Digital Content Ratings

Agreement Marks Expansion of Agency’s Adoption of Nielsen Total Audience measurement across TV + Digital Content and Advertising Nielsen and Horizon Media announced the deepening of their relationship to include Digital Content Ratings data as part of the agency’s proprietary media planning and activation tool, Cadence. With this agreement, Horizon clients will have access to an independent view of how audiences engage with content across devices and optimize their brand messages to connect with consumers. Horizon’s…

Horizon Media First Agency to Activate Programmatic Radio for Upfronts Via Jelli

Following Industry-Leading Pilot Test, Horizon Expands Use of Jelli's Spotplan  for Upfront Audio Activations Jelli, the leading programmatic platform for buying and selling audio advertising, announced that Horizon Media, a leader in the performance-driven application of data and marketing insights, has partnered with Jelli's demand-side platform SpotPlan as the first media agency to power all of its programmatic radio ad buying operations for several of its clients agency-wide. A pioneer in the audio marketplace,…

4A’s Advertiser Protection Bureau Delivers Brand Suitability Framework and Brand Safety Floor in Move to Help Advertisers Assess Risk

Brand Safety Floor Included in Media Rating Council's Newly Released Supplemental Guidance on Content Level Context and Brand Safety Ad Verification The 4A's, the leading trade organization for marketing communications agencies, released two critical resources developed to strengthen current contextual brand safety practices. The two documents – a Brand Safety Floor and a Brand Suitability Framework – are designed to help agencies, advertisers, publishers, platforms, and ad verification vendors develop brand by brand…

Horizon Media Taps 4C For Its Advanced TV Platform, Pivot

Pivot Provides an Advanced Television Solution for Horizon’s Clients, Addressing the Need for More Sophisticated Targeting Horizon Media, a global leader in data-driven media and marketing, continues to lead the way in the application of data science and audience targeting to advance linear television. The agency is pleased to announce an agreement with 4C, a marketing technology company, which will deliver more value to its advanced TV platform, Pivot, while offering clients more precise data-driven audience targeting.…