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HP

Shekel Brainweigh Brings Autonomous Shopping, AI Retail Breakthroughs to NRF 2020 Vision

At the NRF Vision 2020, Shekel Brainweigh will unveil its breakthrough autonomous shopping and  AI retail products, to expand into the world’s first autonomous micro-market solution At the NRF Vision 2020, Shekel Brainweigh will unveil its breakthrough autonomous shopping and  AI retail products. Shekel’s solutions are integrated into visionary products from retail tech leaders, including Intel, HP, and Hitachi and will be on full display at partner booths and at its own booth #5880. Shekel is the leader in advanced…

Iconic Tech Brands — Microsoft, Dell, IBM, Intel, TI, HP — Outperform Rising Stars in New US Tech Reputation Study from…

The old line “pure” tech giants, pioneers of the digital revolution in the 20th century and thriving in this one, are showing rising tech stars the way when it comes to building and sustaining a strong corporate reputation, according to the 2019 US Tech RepTrak®️ study released by Reputation Institute. Reputation Institute, a global technology-driven provider of reputation measurement and management services, measured the reputation of 43 nominated companies that are part of a technology macro segment, which includes…

HP Introduces New 3D Printing Subscriptions, Services, and Partnerships to Accelerate Customers’ Digital Manufacturing Journey

Significant Business Model, Ecosystem, Applications, and Materials Advancements; Continued Customer Momentum With More Than 18 Million Multi Jet Fusion Parts Produced in Last Year Alone Ahead of the formnext 2019 additive manufacturing conference, HP announced a series of innovative new subscriptions and services to help customers more easily integrate 3D printing into their digital manufacturing strategies.  To further enable customers to transform their manufacturing, HP also announced a series of expanded…

A.I.-Based Photo Scanning and Sharing Platform Photomyne Wins HP’s “Capture Your Life” Startup Challenge

Photomyne announced it has been selected as the winner of HP's "Capture Your Life" startup Challenge. The challenge, hosted by HP Tech Ventures – in partnership with HP's Home Printing Solutions Business – and held at SOSA TLV's offices earlier this month brought together five pre-selected startups to pitch their innovative concepts and technologies to the global technology company. After careful consideration, Photomyne was named the winner; the company will travel to Palo Alto, California to continue working with HP on its…

TrackMaven and Skyword Merge to Deliver the Best-In-Class Content Marketing Platform

The Merger Implies TrackMaven’s Superior Content Analysis Engine to Be Integrated into Skyword’s Content Marketing Platform Content has become the crux of marketing for brands. Gone are the days when businesses were channelizing content marketing as a standalone entity. Today, content is the biggest contributing factor for consumer-brand engagement. Therefore, businesses entrust marketers to create outstanding content at every stage of a consumer’s buying journey and reinforce buying decisions. However, creating exclusive…

Facebook Has Hired a New CMO to Revamp its Brand Image

The New CMO Antonio Lucio Was Formerly from HP and Has Also Worked at Visa and Pepsi Previously. In the midst of Facebook having one of its biggest branding crisis, the social media networking site has just hired a veteran CMO, Antonio Lucio. Antonio formerly worked at Pepsi and Visa and has been hired by Facebook to boost the social network’s external image and cross-promote features within the app. Garry Briggs, Facebook’s previous CMO quit the company in January 2018, thus leaving the spot vacant since.  Antonio…

ZoomInfo Appoints Derek Schoettle as Its CEO

ZoomInfo, the leading growth acceleration platform, announced that it has appointed Derek Schoettle as its CEO and to its Board of Directors. Mr. Schoettle assumed the role on July 10, 2018.   “Derek is an outstanding executive carefully selected to be ZoomInfo’s next leader to expand the company’s product set and to accelerate ZoomInfo’s already impressive revenue growth” Christopher Gaffney, managing director, Great Hill Partners, said. “When Great Hill Partners acquired ZoomInfo last year, we did so in partnership with…

5 Pinterest Hacks That Can Be Used For B2B Marketing

Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help you see the other side. Pinterest is much more than a social media platform that can be used as a B2C platform for women-centric consumer goods. Pinterest allows its users to visually discover, curate and share their interests by posting or ‘pinning’ images, videos and links on digital…

Interview with Daina Middleton, CEO, Ansira

"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?  I feel as though all of my previous roles have provided the perfect skills and experience for my role as CEO of Ansira. I spent 16 years at Hewlett-Packard Company during its glory days. The experience I received at HP was truly invaluable. Sixteen years may seem like a long time, but I wasn’t…

How Strong Culture Translates to Strong Partnerships

Behind every successful company, there’s a story of the culture that enabled its success. Company culture should permeate every aspect of an organization’s business -- from its internal employee interactions to its external partnerships and beyond. Stories of culture and its larger impact on businesses and their partnerships were at the heart of Performance Horizon’s Innovation Day event in Sydney, Australia, last month. At Innovation Day, over 200 partner marketers from across Australia and Asia came together to discuss…